Okara.ai runs product agents
A startup called Okara.ai is deploying specialised AI agents that crawl a product site and work 24/7 to drive traffic and users, pitching itself as a free growth layer for early-stage companies. (x.com) The approach is an example of agentic automation being positioned as a lightweight go‑to‑market tactic for startups. (x.com)
A lot of startups have the same problem: the product is live, the website works, and almost nobody shows up. Okara.ai is selling a fix that sounds less like ad software and more like hiring a tireless junior growth team that never logs off. (okara.ai) On its site, Okara calls itself “the AI CMO,” short for chief marketing officer, and says more than 100,000 users are “growing with Okara.” The pitch is that one system can handle Reddit outreach, search engine optimization, X posts, LinkedIn drafts, Hacker News comments, and website fixes from one dashboard. (okara.ai) The product is not one general chatbot doing everything at once. Okara splits the job into named agents, including a Reddit Agent, a Search Engine Optimization Agent, an AI Writer Agent, a Generative Engine Optimization Agent, and a Hacker News Agent. (okara.ai) That split matters because startup marketing is usually a pile of small chores, not one big campaign. One tool looks for broken links and missing page tags, another watches Reddit threads, and another drafts posts for founders to review before anything gets published. (okara.ai 1) (okara.ai 2) Okara’s Search Engine Optimization page says the system audits a site, scores issues, tracks keyword rankings, and then delivers five recommended fixes each day. The same page says it also measures how often a brand shows up in answers from ChatGPT, Claude, Perplexity, and Gemini. (okara.ai) That second job has become a new selling point across software in 2025 and 2026. Companies used to obsess over whether Google listed them on page one, and now they also worry about whether an artificial intelligence assistant mentions them at all. (developers.google.com) (okara.ai) Google still frames search engine optimization in very plain terms: make pages more visible in search engines so they attract relevant traffic. Okara is packaging that old job with a newer one, which is trying to shape how answer engines summarize a company to users who may never click a blue link. (developers.google.com) (okara.ai) The business model is also aimed squarely at tiny teams. Okara offers a free tier, a $20 per month plan, and a $99 per month plan that includes full access to AI CMO plus the agent bundle, which is cheap compared with even one junior marketer or agency retainer. (okara.ai 1) (okara.ai 2) That is why this kind of product keeps popping up. OpenAI, IBM, and other vendors now describe “agents” as systems that do multi-step work with tools and less constant prompting, and marketing is one of the first departments where repetitive online tasks are easy to automate. (openai.com) (ibm.com) So the story here is not just one startup’s launch video. It is that early-stage companies are starting to buy growth the way they buy cloud hosting: as a monthly utility, with agents crawling the site, watching the web, and teeing up actions every day until a founder either gets users or runs out of things left to automate. (okara.ai) (openai.com)