TWICE members x RIM eyewear

RIM Eyewear has tapped MISAMO — Mina, Sana, and Momo of Twice — for a new campaign built around member-selected frames and short social clips. (x.com) The campaign post highlighted specific styles tied to each member, including Mina’s Combination Titanium UUF-25S, and the clip on X had about 1,193 likes and roughly 11,000 views at the time of the post. (x.com) MISAMO is Twice’s three-member Japanese unit, made up of Mina, Sana, and Momo, and the group debuted in Japan on July 26, 2023. (twicejapan.com) The eyewear push lands during another active stretch for the trio in Japan. Twice’s official Japanese site says MISAMO released its first full Japanese album, “PLAY,” on February 4, 2026. (twicejapan.com) That timing fits the way MISAMO has been positioned: as a fashion-forward subunit with separate music releases, showcase projects, and brand work aimed at the Japanese market. Twice’s official site lists MISAMO news alongside solo magazine covers and commercial campaigns in April 2026. (twicejapan.com, twicejapan.com) For eyewear brands, idol campaigns sell a look as much as a product. Naming a frame like Mina’s UUF-25S gives fans a direct item to search for instead of a general endorsement. (x.com) Twice’s Japanese site also shows how central Japan remains to the group’s business. The company says the group’s 2023 Japan stadium dates drew about 220,000 people across four shows after more than 1.2 million applications. (twicejapan.com) The RIM campaign does not need a full album rollout to travel. A short clip, three recognizable faces, and one clearly labeled frame were enough to turn a product post into a fan-discovery thread of its own. (x.com)