Fiesta Hermosa Memorial Day Weekend Festival

The Hermosa Beach Chamber of Commerce and Visitors Bureau opened Fiesta Hermosa on Saturday, May 23, for its Memorial Day weekend run in downtown Hermosa Beach. The three-day event stretches across the pier area and surrounding streets with arts and crafts vendors, food booths, live music and carnival attractions, according to the festival’s official site and the City of Hermosa Beach. Organizers list the event as free to attend, with separate charges for some attractions and for entry to the adults-only Garden area. The festival continues Sunday, May 24, and Monday, May 25, in one of the South Bay’s longest-running holiday-weekend traditions. ### When is Fiesta Hermosa running this year? Fiesta Hermosa is scheduled for May 23 through May 25, 2026, over Memorial Day weekend, according to the official festival website. The site lists most festival areas as operating from 11 a.m. to 7 p.m. on Saturday and Sunday, with Monday hours ending at 6 p.m. or 6:30 p.m. depending on the section. The City of Hermosa Beach calendar lists the event beginning at 11 a.m. on May 23 and describes Fiesta Hermosa as a fixture that has filled the city’s streets with art, music and shopping for decades. (fiestahermosa.net) The city says the event was originally known as Fiesta de las Artes. ### What will visitors actually find once they get there? The official Fiesta Hermosa site says this year’s event includes 240-plus pop-up vendors in the Makers Mercado, a food fair, carnival rides and games, and multiple areas spread through downtown Hermosa Beach. (fiestahermosa.net) Organizers also list brand activations and nonprofit booths as part of the footprint. Four stages of live music are listed on the festival site: the Garden Stage, Carnival Stage, Acoustic Stage and Javaman Stage. (hermosabeach.gov) The official map groups the festival into the Garden, Carnival, Makers Mercado, Food Fair and music zones. ### What is the Garden, and does it cost extra? The Garden is the one major area with a separate admission charge. The official site describes it as a 21-and-over section with live music, beer, wine, seltzers and cocktails, along with covered seating and yard games. (fiestahermosa.net) Organizers list a $10 daily cover charge for the Garden and say reserved seating is new this year. The same page says pre-sale and reserved-seating tickets are available through the festival’s ticket links, while the rest of Fiesta Hermosa remains open to the public. (fiestahermosa.net) ### How big is the event in Hermosa Beach? The City of Hermosa Beach says Fiesta Hermosa has been running for 50 years and describes it as Southern California’s largest beachside arts and crafts festival. (fiestahermosa.net) That language appears on the city’s event calendar for the 2026 edition. The Hermosa Beach Chamber’s event listing says the festival transforms downtown into a weekend event with hundreds of vendors and multiple entertainment areas. (fiestahermosa.net) The chamber is also identified in local coverage as the producer of the festival. ### Where is the festival set up? Downtown Hermosa Beach is the center of the event. Chamber listings place Fiesta Hermosa along Pier Avenue from Bard Street to the beach and along Hermosa Avenue from 10th Street to 14th Street. (hermosabeach.gov) The official site repeatedly identifies Hermosa Beach and the pier area as the location for the Memorial Day weekend edition. (business.hbchamber.net) The setup puts the event within walking distance of the beach and the pier, which is central to how organizers market the festival. ### What should visitors know before heading over? Fiesta Hermosa organizers say parking is limited during the event and encourage visitors to use remote parking, shuttle service or other transportation options because of street closures and redirected traffic. (mygovtools.org) The official site also advertises free bike valet service. Sunday, May 24, is the middle day of the festival, and Monday, May 25, is the final day. (fiestahermosa.net) The official festival website says visitors can find the schedule, map, parking guidance and ticket information there as Fiesta Hermosa continues through Memorial Day. (fiestahermosa.net)