Khabib's gym shows Gameplan logo

Khabib Nurmagomedov’s gym branding drew fresh attention on September 8 after a social-media post showed a Gameplan logo inside training space associated with Khabib Gym. The image circulated alongside unrelated fitness chatter about core workouts and quick routines, but the logo stood out because Gameplan has previously described Nurmagomedov as a partner and brand ambassador. Khabib Gym’s official website describes the venue as a high-end training environment with a central cage, professional equipment, recovery amenities and a custom app for training plans and progress tracking. The site identifies the gym as Khabib-branded and presents it as a performance-focused facility. ### Why did the logo in the gym catch attention? A September 8 post on X showed Gameplan branding inside the gym, according to the social briefing provided for this story. (khabibgym.com) The post did not, on its own, explain whether the logo reflected a sponsorship, ownership link, technology partnership or a broader commercial arrangement. Gameplan has been publicly linked to Nurmagomedov before. A March 2024 company release said Gameplan was building a Web3 sports ecosystem and described Khabib Nurmagomedov as a “partner and brand ambassador.” (khabibgym.com) ### What is Gameplan in this context? Gameplan’s public materials are fragmented online, with multiple unrelated companies using the same name. The Gameplan tied to Nurmagomedov in the 2024 release was described as a sports-focused digital platform using blockchain, NFTs and fan-engagement tools. (markets.financialcontent.com) CB Insights, citing company profile information, also lists Magomed Kurbaitaev as founder and chief executive of that Gameplan entity. That same profile says Nurmagomedov’s involvement gave the company visibility in sports. ### Is this Khabib’s official gym? Khabib Gym’s official site says the gym offers fitness and wellness services under Nurmagomedov’s name and image. Separate directory listings identify the facility as being on Yas Island in Abu Dhabi and say it was established by Palms Sports. (markets.financialcontent.com) A separate khabibgym.ae address was not readable in the available crawl because it returned a bot-verification page. The main Khabib Gym site, however, was accessible and showed the gym’s branding and facilities. (cbinsights.com) ### What can actually be verified from the image and posts? The September 8 social post supports one narrow fact: Gameplan branding appeared inside a Khabib Gym training space that day, according to the image referenced in the briefing. (khabibgym.com) The post does not by itself establish the legal or financial relationship behind the logo. The broader fitness conversation around the same post was separate. The social briefing also cited same-day complaints about core-focused workouts and mentions of quick routines tied to Rock in Rio, but those remarks do not add evidence about the Gameplan-Khabib link beyond showing the post circulated in fitness threads. (khabibgym.ae) ### What remains unclear now? Neither Khabib Gym’s public site nor the accessible Gameplan pages reviewed here spelled out a current, detailed partnership structure as of September 8. The strongest verifiable link remains the earlier Gameplan statement calling Nurmagomedov a partner and brand ambassador, combined with the newly surfaced gym image showing the logo on-site. (markets.financialcontent.com) As of September 8, the next concrete place to watch is the public branding on Khabib Gym’s official channels and any statement from Nurmagomedov, Khabib Gym or Gameplan clarifying why the logo appears inside the facility. (khabibgym.com) (markets.financialcontent.com)