ATTACK SHARK partners with Cloud9 LoL

ATTACK SHARK said on Tuesday it has signed a strategic partnership with Cloud9 focused on the esports organization’s League of Legends team, adding another hardware brand to the sponsorship mix around a top North American roster. The company said the deal covers gaming peripherals, player training support and joint collaboration around products aimed at competitive play. Cloud9 and ATTACK SHARK published partnership pages describing the arrangement, while no financial terms were disclosed. Cloud9’s League of Legends team is one of the organization’s longest-running divisions. Cloud9 says the roster has won six LCS championships and qualified for the League of Legends World Championship 10 times since its 2013 debut. ATTACK SHARK repeated those figures in its own partnership materials. ### Which Cloud9 team is covered by the deal? The announcement names Cloud9’s League of Legends team, not the broader esports organization, as the focus of the partnership. (prnewswire.com) ATTACK SHARK said it will supply the team with its latest gaming peripherals to support daily training and competitive preparation. (attackshark.com) Cloud9’s own League team page says the lineup remains a core part of the organization. The team page also notes that the roster competes under the Cloud9 Kia name as part of a separate partnership with Kia America. ### What did ATTACK SHARK say the partnership will include? ATTACK SHARK said the partnership will center on professional player training, competitive performance and player-focused content. (prnewswire.com) The company’s partnership page says the two sides are also developing hardware around the demands of serious players, pointing to co-development rather than a simple logo-placement sponsorship. The ATTACK SHARK materials also frame the deal around performance specifications. (cloud9.gg) The company highlights features including 8K polling rate, 0.08 millisecond ultra-low latency and magnetic-switch precision on the partnership page tied to Cloud9. ### How does this fit into Cloud9’s existing sponsor lineup? Cloud9 lists a dedicated partners page on its website that markets collaboration opportunities across its teams and content business. (attackshark.com) The organization says it works with partners tied to its global presence, championships and products, though the page snapshot available in current search results does not list a full partner roster in the search excerpt. The League of Legends team page specifically references Kia America as an existing naming-rights partner for the roster. (attackshark.com) That means ATTACK SHARK joins a commercial structure around the team that already includes another named brand relationship. ### Who are the players shown in the partnership materials? ATTACK SHARK’s Cloud9 partnership page identifies players including APA, Blaber, Zven, Thanatos and Vulcan, alongside additional roster listings on the page. (cloud9.gg) The materials present player testimonials and product loadouts tied to specific ATTACK SHARK gear. One testimonial attributed to Cloud9 mid laner APA on the partnership page describes ATTACK SHARK’s CM05 glass mousepad as providing a smooth and consistent glide during play. (cloud9.gg) The page also lists the CM05 as part of the featured equipment tied to the partnership rollout. ### What happens next? Tuesday’s announcement did not include contract length or financial terms. ATTACK SHARK said the next steps are equipping Cloud9’s League roster for training and competitive preparation, while the partnership pages point to future player-focused content and co-developed hardware tied to the team. (attackshark.com) (prnewswire.com)