Devil Wears Prada 2 opens $233M

The box office story here is simple — The Devil Wears Prada 2 didn’t just open well, it opened like an event. Disney and 20th Century Studios turned a fashion-comedy sequel into the top movie of the weekend, with about $76.7 million in the U.S. and Canada and $233.6 million worldwide. That matters because this kind of movie usually gets treated as counterprogramming, not as the thing that carries the whole weekend. But this time it did. (deadline.com) ### Why is this opening such a big deal? Because the original movie was a hit, but not this kind of hit. The 2006 Devil Wears Prada opened to $27.5 million domestically and finished with $124.7 million in North America. The sequel basically cleared more than half of that original domestic total in its first weekend alone. That is sequel expansion, not nostalgia maintenance. (the-numbers.com) the late tracking. Preweekend forecasts had it around a $66 million domestic opening, and then closer to $73 million by the time weekend estimates rolled around. It came in above that at roughly $77 million, which means interest kept building right into release instead of cooling off. That usually tells you the campaign connected beyond the core fans. (deadline.com)ction-1236786100/)) ### Was this mostly a U.S. story? No — and that’s a huge part of why the number looks so big. The international opening was $156.6 million, which made up more than two-thirds of the global start. Deadline called it the second-best offshore opening for a Hollywood movie this year, behind The Super Mario Galaxy Movie. So this wasn’t just a domestic nostalgia rush. It traveled. (deadline.com)t the audience? Basically, it says Hollywood may have underestimated how wide the audience was for this brand. Deadline framed the launch as a female-driven event picture at the start of summer — a lane that studios often talk about wanting, but don’t always back at blockbuster scale. The turnout suggests there was real demand for a glossy, star-led sequel that wasn’t built around superheroes or action spectacle. (deadline.com) ### Did the movie have a big release footprint? Yes. It opened in 4,150 domestic theaters, so Disney gave it full blockbuster treatment. Friday alone brought in $32.5 million, which set up the weekend immediately. Wide release matters here because it shows the studio wasn’t testing the waters — it committed to the idea that this could lead the market, and the market basically said yes. (boxofficemoj([deadline.com) 2026 box office? It adds to a strong early-summer run. Last weekend, Michael opened big, and this weekend Prada kept the momentum going instead of letting the market sag. The Numbers had Prada at No. 1 with Michael still doing more than $54 million in its second weekend, which means theaters got back-to-back heavyweight launches instead of one spike followed by a drop-off. (the-numbers. ([boxofficemojo.com)eaway is not just that The Devil Wears Prada 2 opened huge. It’s that a sequel built on stars, brand recognition, and a clearly defined audience turned into one of the year’s biggest launches anyway. Studios keep acting like only a narrow set of franchises can open this big. This weekend said otherwise. (deadline.com) ### Bottom(the-numbers.com)d the idea of what a summer box office winner can look like. And for theaters, that may be the most valuable number in the whole story.