LEGO launches Bluey sets June 1
- BBC Studios and the LEGO Group unveiled four more Bluey sets due June 1, 2026, extending the theme beyond its first six-set launch last year. - The new wave adds a 5+ Brick-Built Bluey Family set plus Grannies, School, and DUPLO Pizza Girls builds, bringing Rusty and Muffin in. - It matters because Bluey was already LEGO’s first IP built for both DUPLO and 4+, and the line is now stretching upward.
LEGO and Bluey are doing the obvious thing — and the smart thing. After the first six sets arrived in June 2025, the companies are coming back with four more on June 1, 2026. This time the range spreads across DUPLO, 4+, and a new 5+ set, which is the tell. Bluey is no longer just getting a cute one-off toy tie-in. It is turning into a proper evergreen LEGO preschool line. ### What actually launched? BBC Studios and the LEGO Group revealed four new Bluey playsets that will go on sale globally from June 1, 2026 through LEGO channels and selected retailers. The lineup is one DUPLO set for ages 2+, two 4+ story-play sets, and one 5+ brick-built character set. That follows the original six-set debut from June 1, 2025, when Bluey first entered LEGO across DUPLO and 4+. ### Which sets matter most? The most interesting one is Brick-Built Bluey Family, set 11217. It lets kids build Bluey, Bingo, Chilli, and Bandit as poseable figures with swappable expressions and accessories that store inside the builds. That is a different pitch from the earlier preschool-heavy sets — less “simple scene from an episode,” more collectible character play and display for slightly older kids. ### What’s in the story-play wave? The 4+ side leans hard into recognizable Bluey bits. Grannies with Bingo and Bluey, set 11216, turns the sisters into Janet and Rita, with the granny car, garden, sandbox, and even Bingo’s grabber stick. School with Rusty and Bluey, set 11221, pulls from “Early Baby” and includes the school’s mini kitchen expansion beyond the core Heeler family. ### What about the DUPLO set? That one is Pizza Girls with Muffin and Bluey, set 10469. It is aimed at ages 2+ and recreates the “Pizza Girls” episode with mud pizzas, a tree swing, a fire pit, and Muffin’s car. The bigger point is character spread — Muffin joins the range in a toddler-friendly format, which helps LEGO cover more of Bluey’s cast without making every set a giant family house remix. ### Why add a 5+ tier now? Because the audience is aging up a little, and LEGO clearly thinks Bluey can hold them. The 2025 launch was framed around DUPLO and 4+, with Bluey described as the first IP developed across both ranges. The 2026 expansion adds 5+, which is small on paper but important in strategy terms — it gives the line somewhere to grow instead of resetting every year to simpler toddler builds. ### Why Bluey in particular? Because Bluey is not just popular — it is unusually broad for a preschool brand. LEGO highlighted that the show was 2024’s most-watched streaming series in the U.S., and the whole partnership was pitched around family play rather than only preschool play. That makes Bluey a better fit for LEGO than a lot of characters and episodes. ### So what’s really changed? The catch with licensed preschool toys is that they often stall after the first wave. This one did not. One year after launch, LEGO and BBC Studios are broadening the cast, adding more episode-specific scenes, and nudging the age range upward. Basically, the companies are signaling that Bluey is becoming a recurring shelf presence, not a novelty drop. ### Bottom line? These four sets are small products, but the move is bigger than it looks. LEGO is treating Bluey like a durable franchise with room to expand across ages, characters, and formats — and June 1, 2026 is the next step in that build-out.
