Snack hacks gaining traction
Short social clips are selling practical plant‑based pivots: a YouTube/X video, “8 High‑Protein Plant‑Based Snacks That ACTUALLY Keep You Full,” picked up social traction (4 likes, 229 views) as creators push non‑powder protein solutions (x.com). Creators are also sharing kitchen tips — like adding beans into meals weekly — and a viral recipe claims 31g protein and 24g fiber for a 'Sweet and Spicy Roasted Veggies with Garlic Confit Spread' ( ).
Plantbaes is the recipe brand behind the viral roasted‑veggies bowl; its founder Sarah Cobacho is a plant‑based nutritionist and cookbook author based in Sydney, Australia. (plantbaes.com) The Sweet & Spicy Roasted Veggies recipe appears on Plantbaes’ list of most‑popular recipes and has been redistributed across TikTok and YouTube as short recipe clips. (plantbaes.com) Innova Market Insights’ Top Ten Trends for 2026 explicitly names “Authentic Plant‑Based” and reports that 55% of consumers associate “plant‑based” with vegetables and fruits while 64% favor less‑processed products. (innovamarketinsights.com) Market research from The Business Research Company values the plant‑based protein market at $64.07 billion in 2025, forecasts $75.78 billion for 2026, and projects growth to $142.4 billion by 2030 with a CAGR near 17%. (thebusinessresearchcompany.com) Mainstream food publishers ramped up coverage of high‑protein plant‑based snacks in early 2026, with VegNews (Jan. 29, 2026), Peloton’s nutrition blog (Jan. 13, 2026), and GoodRx among outlets running roundup lists and snack guides. (vegnews.com) Influencer Marketing Hub’s case studies and campaign analyses document brands using creator‑led, recipe‑first content and influencer partnerships in 2024–2025 to drive discovery and sales for plant‑based snack formats. (influencermarketinghub.com)
