23XI Racing Targets NASCAR Dominance
Michael Jordan and Denny Hamlin's 23XI Racing continues setting ambitious goals for NASCAR dominance, with a prominently displayed sign at their headquarters outlining their commitment to winning races and championships. The organization fields cars for drivers like Tyler Reddick and Bubba Wallace, building on solid recent performances to become NASCAR's leading team both on and off the track.
- Tyler Reddick captured the 2024 NASCAR Cup Series Regular Season Championship for 23XI Racing, clinching the title by a single point over Kyle Larson. That season, Reddick achieved personal bests with three wins, 12 top-five finishes, and 21 top-10s. - Bubba Wallace has demonstrated consistent improvement, making his first playoff appearance in 2023 and finishing a career-high 10th in the standings. By mid-season in 2025, he was on track to set new personal records for average start, average running position, and laps led. - The team's headquarters, a 114,000-square-foot facility named "Airspeed," opened in May 2024 in Huntersville, North Carolina. Co-owner Denny Hamlin was hands-on in its design, aiming for a "Google of race shops" feel, with unique features like a wall display of 45 different Air Jordan shoe models arranged to form the number 23. - 23XI Racing operates with a technical alliance with Joe Gibbs Racing and uses Toyota Camrys with engines and support from Toyota Racing Development (TRD), a partnership that has been in place since the team's inception. - In 2025, the team expanded to three full-time cars with the addition of Riley Herbst in the No. 35 Toyota, sponsored by Monster Energy. Herbst entered the Cup Series after securing three wins in the Xfinity Series. - The organization is also developing future talent with driver Corey Heim, who won the 2025 NASCAR Craftsman Truck Series championship. Heim is running an expanded, 12-race Cup Series schedule in the No. 67 car during the 2026 season. - Co-owner Michael Jordan is actively involved with the team, attending about 10 races in a recent season and participating in sponsor summits. His passion for the sport is described as a significant driving force behind the team's culture and ambitions.
