Advisor moves accelerated in 2025
Advisor transitions surged in 2025, driven by experienced reps changing firms—creating more opportunities and more client churn to manage; the report pegged movement as ‘accelerated’ last year. That mobility trend changes how firms pitch continuity and service to prospective clients. (wealthsolutionsreport.com)
11,172 experienced advisors switched firms in 2025, a 16.2% increase from 2024’s count, according to Diamond Consultants’ fourth annual Advisor Transition Report. (wealthsolutionsreport.com)) The report found the average length of service for those who moved was 22 years, indicating long‑tenured advisors accounted for a substantial share of transitions. (wealthsolutionsreport.com)) Diamond’s analysis flagged “sunset” or retire‑in‑place deals as increasingly lucrative and restrictive, with some firms rolling out enhanced sunset offers 10 to 20 years ahead of an advisor’s expected retirement date. (wealthsolutionsreport.com)) Diamond counted 54 teams with more than $1 billion in assets that transitioned in 2025, and 29 of those teams came from wirehouse firms. (diamond-consultants.com)) Industry observers and coverage point to LPL Financial’s acquisition of Commonwealth as a notable driver of churn in 2025, with that transaction contributing to elevated attrition at multiple firms. (thedailyupside.com)) The report singled out UBS as at high risk of advisor losses, predicting attrition could exceed 10% in some scenarios due to recent compensation and cost‑cutting moves. (investmentnews.com)) Diamond’s data show intra‑channel movement and shifts toward independent and regional firms dominated 2025 transitions, creating one of the most competitive recruiting environments in recent years. (citywire.com))
