New AI CRM for Wealth Managers Launches
Advisor CRM has launched "Trove," an AI-native solution designed for insurance and advisory firms. The platform monitors client data in real-time to automatically identify and surface organic growth opportunities, such as new investment or insurance needs.
- The parent company, Advisor CRM, was co-founded by former financial advisors Ryan Borer and Leibel Sternbach, who created the platform based on their own industry experience. - Trove is designed to address a specific gap in the market; while many tools focus on acquiring new leads, Trove identifies growth opportunities within a firm's *existing* client base, such as CD maturities or other life events. - The underlying Advisor CRM platform has been shown to significantly impact operational efficiency. For instance, Fusion Capital Management grew its assets under management from $250 million to over $1 billion without needing to hire additional traders or operations staff. - Advisor CRM's Managing Partner, Ryan Borer, was previously the President and Chief Strategy Officer at Fusion Capital Management, while Partner and CTO Leibel Sternbach has been training financial advisors for nearly two decades. - The launch comes as the wealth management industry shows high interest but early-stage adoption of AI; a 2025 survey revealed 54% of wealth executives see AI as a key driver for scalability, but most firms have yet to fully integrate the capabilities. - To address security concerns, the platform is designed to observe and surface opportunities without disrupting workflows, and it never acts without human approval, ensuring the advisor maintains full control and data privacy. - Trove is being offered to Registered Investment Advisors (RIAs), broker-dealers, and hybrid insurance-advisory firms, with a waitlist currently open for these groups.
