Guardforce AI Extends Partnership With Global Sportswear Brand

Guardforce AI's roots in Thailand extend back nearly 40 years, initially focused on cash logistics and security. The company is now aggressively pushing into AI and Robotics-as-a-Service (RaaS), with Thailand serving as a key market for its technological transformation. This evolution reflects a broader trend in the Thai retail market, which is projected to reach a value of 5.61 trillion Baht by 2029. The partnership will see Guardforce AI deploy its smart retail solutions in five more of the brand's Thai stores in 2026 and another in 2027. This follows a successful trial where AI camera systems were installed in 13 of the sportswear company's stores in 2025. Guardforce AI's smart retail technology combines AI-powered video analytics with RFID-based inventory management. This system is designed to reduce theft, decrease inventory errors, and optimize store layouts by analyzing foot traffic and sales performance. The company's broader client base in Thailand includes approximately 7,000 retail locations, alongside major financial institutions like the Government Savings Bank. This extensive network provides a large potential market for the wider rollout of its new smart retail and automation solutions. Financially, Guardforce AI reported a 3.6% increase in revenue to $18.2 million for the first half of 2025, though it also recorded a net loss of $2.2 million due to investments in research and development. In a move signaling confidence, the company's board recently authorized a share repurchase program of up to $5 million. The push for "smart retail" aligns with the Thai government's "Thailand 4.0" initiative, which encourages digital transformation. The overall retail market in Thailand is forecast to grow from USD 148.73 billion in 2025 to USD 184.5 billion by 2031. Online retail in the country is expected to grow at a rate of 9.1% annually.