Royal Caribbean Plans Santorini Beach Clubs
Royal Caribbean will open beach clubs in Santorini to improve visitor experience and boost sustainable tourism [https://www.travelandtourworld.com/news/article/global-cruise-tourism-set-for-a-boom-as-royal-caribbean-plans-2026-mega-ship-legend-of-the-seas-and-luxury-beach-clubs-in-santorini-greece-and-cozumel-mexico/]. Gulf airlines are also increasing flights to Greece [https://www.travelandtourworld.com/news/article/emirates-joins-ryanair-qatar-airways-flydubai-british-airways-and-lufthansa-as-flights-to-greece-surge-amid-gulf-tourism-slump-what-this-means-for-mykonos-santorini-and-the-hospitality/].
The Santorini beach clubs are part of Royal Caribbean's broader strategy to enhance cruise tourism in the Mediterranean. The cruise line aims to offer unique onshore experiences that complement its voyages. The move comes as Gulf airlines are increasing flights to Greece, potentially easing access for tourists who prefer air travel. This surge in air traffic reflects a growing interest in Greek destinations like Mykonos and Santorini. Royal Caribbean's investment in Santorini aligns with a broader trend of tourism development in the Greek islands. The company also plans to open beach clubs in Cozumel, Mexico.
