Constant Contact Wins Small Business Software Award

G2's Best Software Awards are based on verified user reviews and market presence, with less than 1% of the 175,000+ vendors on the platform earning a spot. The rankings are determined by a proprietary algorithm that analyzes customer satisfaction and market presence data from the previous calendar year. Constant Contact's recognition as the "biggest mover" came after jumping 71 spots on the Top 100 Global Software Companies list. The company secured the #5 position for Best Marketing & Digital Advertising Products and #24 in Best Global Software Companies overall. For a contractor, this user satisfaction is significant as digital marketing is a key customer acquisition tactic. Effective email marketing, for example, is considered up to 40 times more effective than social media for acquiring new clients and is crucial for retaining existing ones through newsletters and special offers. Recent innovations in AI are a core part of Constant Contact's strategy for small businesses. The platform has introduced an AI-powered Campaign Builder that automatically generates multi-channel marketing plans—including content, channel recommendations, and timing—to help business owners who lack time and marketing expertise. This tool can create emails, social media posts, and landing pages from a simple prompt. The platform also includes tools for social media posting, SMS marketing, and event management. For a trade-based business, features like list segmentation and automated welcome emails can help nurture leads generated from a company website or local networking. While competitors like Mailchimp may offer more advanced automation and a free introductory plan, Constant Contact is often noted for its straightforward, beginner-friendly interface and phone support on all paid plans. This focus on ease of use is designed for small business owners who need to execute marketing tasks quickly and efficiently.