FP&A recommends CPG benchmarks: $10M ARR and ~2.5–3.5x MOIC
- FP&A threads recommend benchmarking CPG companies with EBITDA margin, EV/EBITDA and P/FCF pulled from annual statements during diligence and strategy work. (x.com) - Practical thresholds cited: aim for >$10M ARR, EBITDA at or near break‑even, and target exits around 2.5–3.5x MOIC as sector benchmarks. (x.com) - Those metrics shape pitch readiness and FP&A scenarios when preparing retailer submissions or fundraising decks. (x.com)