Kylie Cosmetics and Kendall Jenner Launch Skincare Line
Kylie Cosmetics is launching a new skincare line in collaboration with Kendall Jenner. The high-profile collaboration is expected to generate significant consumer buzz and demand. Such launches often carry a risk of overproduction, which could lead to future off-price opportunities.
- This marks the third collaboration between the sisters, following makeup collections released in 2020 and 2022. Their first collection introduced new product formats for Kylie Cosmetics, such as stick blush and bronzer, aligning with Kendall's more natural aesthetic. - The previous "Kendall x Kylie" makeup collections included items like pressed powder palettes, lip kits, and cheek quads. Kendall's prior contract with Estée Lauder had previously prevented them from collaborating. - Parent company Coty Inc. acquired a 51% majority stake in Kylie Cosmetics and Kylie Skin for $600 million in a deal that valued the business at approximately $1.2 billion. Coty is responsible for manufacturing and distribution, aiming to expand the brand globally. - In 2023, Kylie Cosmetics was the third highest-earning celebrity beauty brand, generating an estimated $380.4 million in revenue. Overall, U.S. sales for celebrity-founded beauty brands surpassed $1 billion in 2023, an increase of nearly 58% from the prior year. - While Kylie Cosmetics started as a direct-to-consumer business, it later expanded its distribution to Ulta Beauty stores. - Beyond their collaborations, the sisters manage separate business ventures. Kendall Jenner is the founder of 818 Tequila, while Kylie Jenner has also launched brands like Sprinter, a canned vodka soda, and KHY, a clothing line.
