Butter biryani goes viral
- Chef Naman Gulati’s “Biryani Butter” recipe went viral on April 24 after Indian food outlets and social posts picked up his Instagram video showing biryani flavors turned into a spread. - Gulati pitched the butter for parathas and chicken wraps, and comment sections quickly split between viewers calling it “something new” and others questioning how biryani should be eaten. - The recipe landed amid a steady stream of viral biryani mashups and food-trend coverage in India’s social feeds. (food.ndtv.com)
Chef Naman Gulati’s “Biryani Butter” spread broke out across Indian food feeds on April 24 after he posted the recipe on Instagram. (food.ndtv.com) (indiablooms.com) Gulati described it as a butter flavored with biryani-style spices and suggested serving it with parathas and chicken wraps. NDTV Food and India Blooms both identified him as the creator behind the viral clip. (food.ndtv.com) (indiablooms.com) The reaction was immediate and split. India Blooms quoted one commenter saying, “That’s something new. Can’t wait to try this,” while another asked how long the butter would last and whether it should be salted or unsalted. (indiablooms.com) The debate turned on the name as much as the recipe. Biryani is usually recognized as a layered rice dish, so turning its spice profile into a spread pushed the post into the familiar social-media lane of remixing a classic. (food.ndtv.com) (indiablooms.com) That helps explain why the video traveled beyond Gulati’s own page. NDTV Food framed it as a viral food video, and India Blooms said the recipe “quickly went viral on social media” after the Instagram post. (food.ndtv.com) (indiablooms.com) Gulati’s public profiles place him in Toronto and brand him with the line “Food is my love language.” His solo page links out to Instagram, TikTok and YouTube, where he posts under the Naman_foodie name. (solo.to) (youtube.com) The recipe also landed in a social environment already primed for biryani experiments. NDTV has separately rounded up other “viral” biryani variations, including mashups that drew strong reactions online. (food.ndtv.com) For now, the clip’s staying power looks tied to the same question driving the comments: whether “Biryani Butter” is a clever shortcut for familiar flavors, or one more internet test of how far a staple dish can be stretched. (indiablooms.com)
