DAICHI Joins Blinkit, Modern

Hindustan Zinc has put DAICHI, its rural women-led consumer brand, onto Blinkit in Delhi and into Modern Bazaar stores across Delhi National Capital Region. (pressnote.in) The rollout was announced on April 11, 2026. Hindustan Zinc said DAICHI sells fast-moving consumer goods including pickles, honey, spices, pulses, namkeen, oil and ghee, all made and managed by rural women entrepreneurs. (pressnote.in) The company said its Sakhi livelihoods programme has supported more than 26,800 women through self-help groups, village organizations, federations and micro, small and medium enterprises. It also said 300-plus Sakhi-led committees and federation managers now handle monitoring, livelihoods promotion and awareness work at the community level. (pressnote.in) DAICHI is part of a larger microenterprise push that Hindustan Zinc says has grown from five stitching units with 81 women and 86 products in 2018-19 to 14 production units with more than 400 women and 300-plus products in food and textile categories in fiscal year 2025-26. The company said those businesses generated ₹2.60 crore in revenue in fiscal year 2025-26. (pressnote.in) The move puts a community brand into two retail systems built for urban convenience. Blinkit says sellers can reach customers through more than 2,000 dark stores in 100-plus cities, while Modern Bazaar says it now operates 21 outlets in Delhi, Gurugram, Noida and Chandigarh. (seller.blinkit.com, modernbazaar.online) Hindustan Zinc has been building the Sakhi network for several years as part of its corporate social responsibility work in Rajasthan and Uttarakhand. In its latest integrated report, the company said Sakhi and Sakhi Microenterprises reached 24,130 women across 196 villages and village organizations, with 2,043 self-help groups and 12 microenterprises during fiscal year 2023-24. (hzlindia.com) That report also names DAICHI as the edibles brand inside the programme, alongside Upaya for apparel, Gauam for dairy products and Hearts with Fingers as the apex marketing body. Hindustan Zinc’s Sakhi page says the programme works through self-help groups, federations and microenterprises to build women’s income, leadership and financial independence. (hzlindia.com, hzlindia.com) DAICHI was already selling through its own Hearts with Fingers platform and on Amazon, Flipkart and the Open Network for Digital Commerce before this expansion into quick commerce and organized retail. Hindustan Zinc said the brand’s products have also been shown at the India International Trade Fair, the Jaipur Literature Festival and the Kala Ghoda Festival in Mumbai. (pressnote.in) The next test is whether repeat urban demand matches the programme’s production scale. Hindustan Zinc framed the Blinkit and Modern Bazaar launch as a way to move women-run businesses beyond local markets and into mainstream retail shelves. (pressnote.in)