Meghan joins OneOff

Meghan Markle has joined OneOff, an artificial intelligence fashion shopping platform, as an investor, and her looks from Australia were added to the app on April 14. (yahoo.com) OneOff is a shopping app that identifies clothes worn by celebrities and creators, then links users to buy exact items or similar picks. The company says it is a “style-driven fashion discovery platform,” and Meghan now has a dedicated profile on the site. (oneoff.world, oneoff.world) Fashionista reported that OneOff officially launched in October 2025 and was co-founded by Bobby Maylack, the former chief creative officer at Cameo. The outlet said the app uses artificial intelligence to analyze paparazzi photos and social posts, then build shopping feeds and recommendations from that material. (fashionista.com) The Meghan deal ties a celebrity with a large fashion following to a startup built around turning public images into direct shopping links. Vogue reported on April 15 that her Australia tour outfits were already shoppable through the platform as she traveled with Prince Harry. (vogue.com) People, via Yahoo, said Meghan has described her approach to dressing as “high-low,” mixing designer pieces with lower-priced items. That matches OneOff’s pitch of showing both exact products and alternatives inside a single feed. (yahoo.com, fashionista.com) The company was already leaning on recognizable names before Meghan joined. OneOff’s homepage lists profiles for celebrities and creators including Kate Hudson, Emma Roberts, Olivia Palermo and Paris Hilton. (oneoff.world) What is not public yet is the size of Meghan’s stake, the terms of the investment, or whether she will take an operating role beyond her profile and wardrobe partnership. The reporting published on April 14 and April 15 described her as an investor and participant, but did not disclose deal terms. (yahoo.com, vogue.com) For Meghan, the move adds fashion technology to a business portfolio that has recently centered on media and consumer projects. For OneOff, it puts one of the world’s most-watched wardrobes inside a startup still early enough that its public launch dates to late 2025. (fashionista.com, oneoff.world)