Boutique Sparkling Wine Lounge to Open in St. Petersburg
A new boutique sparkling wine lounge named Velvet Coupe is planned for a mid-May opening in St. Petersburg. The establishment, developed by real estate broker Dina Branham, will reportedly focus on serving boutique-style sparkling wines in an intimate setting.
- The lounge is located at 25 Dr. Martin Luther King Jr. Street South in St. Petersburg's EDGE District, occupying a 1,450-square-foot space. - Owner Dina Branham describes the interior concept as "moody sexy chic" with a tagline of "luxury by omission," aiming for a dark, high-end, and intimate feel. - The planned layout includes seating for 30-36 guests, featuring an eight- to 10-seat main bar, a smaller four-seat side bar, and lounge areas furnished with club chairs and ottomans. - This is the second wine bar for Branham, who previously operated a wine bar and retail concept in Delray Beach from 2018 to 2022. - The beverage program will focus on sustainably produced, organic, and biodynamic boutique wines, primarily from Europe, which complements a growing consumer trend toward wellness and conscious sourcing. - The opening is part of a broader trend of growth in St. Petersburg's hospitality sector, which is seeing increased investor attention and rising demand for new retail and entertainment venues. - The intimate, lounge-style seating arrangement is designed to encourage guests to linger, a key consideration for hospitality interior design focused on customer experience and dwell time. - The project joins a series of high-end developments in St. Petersburg, including proposed Four Seasons and Waldorf Astoria branded residences, indicating a growing luxury market and potential for similar high-end commercial projects.
