OpenAI buys Hiro Finance
OpenAI acquired Hiro Finance, a startup that builds an AI personal CFO tool, a move that signals rising demand for AI‑driven financial advisory features in fintech. The deal was highlighted on social channels as an indicator of investor and product focus on automated, personalised financial guidance. (x.com/testingcatalog/status/2043799980213723288)
OpenAI has acquired Hiro Finance, a personal-finance startup that built what it called an artificial intelligence “personal chief financial officer.” (techcrunch.com) Hiro founder Ethan Bloch announced the deal on Monday, April 13, 2026, and OpenAI confirmed it to TechCrunch. The companies did not disclose a price. (techcrunch.com) Hiro said it will stop operating on April 20 and delete user data from its servers on May 13. Bloch said Hiro employees are joining OpenAI, and LinkedIn lists about 10 people tied to the startup. (techcrunch.com) Hiro’s product asked users for salary, debts, spending and account data, then ran “what if” scenarios on choices like buying a home, changing jobs or having children. Its website said users could link accounts through Plaid, upload comma-separated value files and portable document format files, and inspect the app’s calculations. (hirofinance.com) The company pitched that service as a lower-cost alternative to a traditional adviser. Hiro’s site said it offered planning and portfolio guidance “without assets under management fees, meetings, or giving up control,” while also saying the app was for educational purposes and not legal, tax or investment advice. (hirofinance.com) The founders built Hiro after working together at Digit, the savings startup Bloch founded. Hiro’s about page says co-founder Rushabh Doshi joined Digit in 2020, helped expand it into savings, investing and banking, and that Oportun bought Digit for $238 million in 2021. (hirofinance.com) TechCrunch reported Hiro was founded in 2024 and launched its artificial-intelligence tool about five months ago. The startup was backed by Ribbit, General Catalyst and Restive, according to the same report. (techcrunch.com) OpenAI has been on an acquisition run in 2026. Its newsroom lists acquisitions or planned acquisitions involving Promptfoo on March 9, Astral on March 19 and TBPN on April 2, before the Hiro deal surfaced this week. (openai.com) OpenAI has not published a separate announcement about Hiro on its newsroom page so far. For now, the clearest immediate change is that Hiro’s standalone app is shutting down and its team is moving inside OpenAI. (openai.com)
