Franciacorta renews Emmy partnership sixth year

Franciacorta said on August 5 that it has renewed its partnership with the Television Academy and the Emmy Awards, extending its role as the official sparkling wine partner into the 2026 awards season. The Italian sparkling wine denomination said the agreement marks the sixth consecutive year of the collaboration and will cover not only the 78th Emmy Awards ceremony but the broader run of official Emmy events. (winebusiness.com) Financial terms were not disclosed in the announcement. (franciacorta.wine) The renewal keeps Franciacorta attached to one of television’s highest-profile awards properties in the United States, a market the consortium has described as strategically important. Franciacorta said its presence will run through the full Emmy season rather than being limited to the televised ceremony itself. (televisionacademy.com) ### What exactly was renewed? The August 5 announcement said Franciacorta renewed its partnership with the Television Academy and the Emmy Awards for a sixth straight year. Wine trade outlets carrying the release said Franciacorta will continue as the official sparkling wine partner for the 2026 Emmy season. (winebusiness.com) A Franciacorta statement said the collaboration began in 2020 and has since expanded. In a 2023 announcement, the consortium said it had signed a three-year partnership with the Television Academy after an earlier relationship that had already started in 2020. ### Does this cover only the telecast, or the full Emmy season? (winebusiness.com) Franciacorta said the renewal extends across the entire 2026 Emmy season. Its own announcement said the wine will be featured not only during the September 14 ceremony but throughout the season’s major events. The Television Academy has used a similar structure in prior years. (winebusiness.com) Its 2025 corporate partners announcement listed Franciacorta among the official brands tied to Emmy season festivities, and its 2024 partners announcement also included Franciacorta in the roster supporting the wider awards calendar. (franciacorta.wine) ### Why is the sixth year notable? The sixth-year mark shows the partnership has continued through multiple Emmy cycles. Franciacorta said 2026 is the sixth consecutive year of the relationship, while its 2024 and 2025 releases described the tie-up as the fourth and fifth year running, respectively. (franciacorta.wine) The consortium has linked the Emmy partnership to its U.S. profile. WineNews, citing the renewal, said the United States is the leading market for Italian wine and reported that Franciacorta has used collaborations with institutions including the Emmy Awards to strengthen its brand presence there. (televisionacademy.com) ### What has the Television Academy said in past Emmy seasons? The Television Academy’s 2025 corporate partners release listed Franciacorta alongside brands including FIJI Water, PEOPLE, The Ritz-Carlton and United Airlines. Its 2024 Emmy season partners release also named Franciacorta among the official roster. (franciacorta.wine) Those prior academy announcements did not, in the search results available, include 2026 corporate partner details yet. But they show Franciacorta has already been part of the academy’s formal Emmy season partner lineup in recent years. (winenews.it) ### Where does this fit in the 2026 Emmy calendar? The Television Academy said the 78th Emmy Awards nominations were announced on July 8, 2026, marking the start of this year’s awards cycle. Franciacorta’s own release said the 2026 season officially began with that nominations announcement. The 78th Emmy Awards are scheduled for Monday, September 14, at 8 p.m. (televisionacademy.com) ET/5 p.m. PT from the Peacock Theater at L.A. LIVE in Los Angeles, with Mariska Hargitay set to host. The Television Academy said the ceremony will air live on NBC and stream on Peacock, while the Creative Arts Emmy Awards are set for September 5 and 6. (televisionacademy.com 1) (televisionacademy.com 2)