10–100K SF market video

A Warehouse Guru video posted by Cameron Jones framed Southern California’s 10,000-to-100,000-square-foot warehouse market as a live leasing snapshot for brokers and tenants. (x.com) Warehouse Guru markets itself as a California warehouse and industrial brokerage focused on owners, investors, buyers, and tenants in the 10,000-to-100,000-plus-square-foot range. Its site also archives prior “dashboard review” and “state of the market” updates for Southern California. (warehouseguru.us) The size band matters because it covers the middle of the market: not small incubator bays, and not the giant million-square-foot distribution boxes that dominate national industrial headlines. In Orange County, Warehouse Guru’s November 2025 market view said the 10,000-to-20,000-square-foot segment accounted for 160 listings, or 40% of inventory, and was absorbing fastest. (warehouseguru.us) That same Orange County report put asking rents for improved 10,000-to-20,000-square-foot product at $1.55 to $1.65 triple net, with landlords using office finishes and building upgrades to compete for tenants. Triple net means the tenant pays base rent plus property taxes, insurance, and maintenance. (warehouseguru.us) In the Inland Empire, Warehouse Guru’s November 2025 report described a much deeper pool of available space: 23 million square feet, equal to 3.8 months of supply. That points to a looser market inland than in coastal infill areas, where smaller buildings are harder to replace. (warehouseguru.us) Broader brokerage research shows the same split across Southern California. Avison Young said Los Angeles industrial availability was 9.4% in the fourth quarter of 2025, while asking rents had fallen to $1.33 per square foot from a 2023 peak of $1.97. (avisonyoung.us) Large blocks are still the softest part of the market. Smith Industrial Partners said on February 13, 2026, that Southern California had 22.2 million square feet of industrial sublease space available, with 74% of it in Riverside and San Bernardino counties, and that 40% of listings were bigger than 300,000 square feet. (smithcre.com) That leaves the 10,000-to-100,000-square-foot segment in a different lane from the oversupplied big-box market. Smaller occupiers still need buildings close to labor, freeways, and customers, and many of those buildings sit in older, built-out submarkets where new supply is limited. (warehouseguru.us) The quick-video format fits that audience. Instead of a quarterly national report, the post offered a broker-facing read on where availability sits now, how landlords are pricing space, and which slice of the market is moving faster. (x.com) For leasing teams, the message is narrower than “Southern California industrial is up” or “down.” In this market, a 20,000-square-foot vacancy in Orange County and a 300,000-square-foot sublease in the Inland Empire are not competing for the same tenant. (warehouseguru.us; smithcre.com)