Android subscription surge

AppsFlyer’s State of Subscriptions for Marketers 2026 analysed 1.7 billion paid installs across 2,900 subscription apps and tracked $2.1 billion in user‑acquisition spend. (appsflyer.com) AppsFlyer data show Short Drama paid installs jumped 155% year‑on‑year, with market‑level download spikes of 210% in Germany, 171% in Turkey and 170% in Mexico while the UK grew 36%. (advanced-television.com) The report says Android now accounts for a majority of paid installs on its platform, with Android UA spend rising at four times the rate of iOS and the Indian Subcontinent contributing 49% of net Android paid install growth while Latin America added 18%. (advanced-television.com) Short Drama combined with OTT and Live‑Streaming were responsible for 73% of net Android paid install growth, and the top five apps in each of those categories captured more than 90% of user‑acquisition spend. (advanced-television.com) RevenueCat’s State of Subscription Apps 2026 dataset covers over 115,000 apps and more than $16 billion in revenue, and it reports the subscription market is polarising: the top 25% of apps grew MRR by about 80% year‑on‑year while the bottom 25% saw MRR fall roughly 33%. (revenuecat.com) AppsFlyer also notes shifting monetisation patterns: OTT and Live‑Streaming moved toward pure subscription (subscription‑only share up from 53% to 62%), while Short Drama’s ad‑supported revenue rose to about 7.4% as users in fast‑growing markets increasingly accept ads. (advanced-television.com)