Icaro Media Group Expands to Europe
AI-powered media technology company Icaro Media Group announced its official expansion into Europe. The company has opened new regional offices in Madrid and Lisbon. The move is aimed at powering multiscreen audience engagement for clients across the continent.
- The expansion builds on Icaro's 2025 acquisitions of Digital Out-of-Home (DOOH) companies RioVerde in Brazil and LiftMedia in Spain and Portugal. - Icaro's European strategy will initially focus on empowering partners in Spain and Portugal to generate recurring revenue through its engagement and monetization suite. - The company has a history of European expansion efforts, including the opening of a London office in 2021 and a Rome office in 2022 to target an additional 200 million subscribers. - Icaro's AI-powered platform, which includes the TITAN Generative AI, provides partners with tools for content creation, distribution, and monetization. - The company's CEO, Paul Feller, has a background in media, live entertainment, and engineering, and was recognized as one of the "30 Best CEOs of the Year 2024" by The Silicon Review. - Icaro holds contracts with major telecom and media companies, reaching over 220 million subscribers in Latin America, North America, and Europe. - In October 2025, Icaro announced a $15 million acquisition of LiftMedia to expand its DOOH advertising network in Europe. - A multiyear contract with Otis Worldwide Corporation was announced in November 2025 to expand Icaro's digital screen network by 50,000 screens across southwestern Europe and parts of Africa, reaching an estimated 2.4 million people daily.
