Firmable Hits $100M Valuation
Firmable, founded by Leigh Jasper who previously sold his business for $1.6 billion, secured major funding at a valuation near $100 million. The AI sales startup leverages artificial intelligence to enhance sales effectiveness and automation, reflecting strong investor appetite for AI-powered B2B tools. This highlights the broader trend of venture capital targeting SaaS and enterprise automation startups with advanced AI capabilities.
Before launching Firmable, co-founder Leigh Jasper established his credentials by building Aconex, a cloud-based platform for managing construction projects, alongside Rob Phillpot. They grew Aconex into a publicly listed company with nearly A$200 million in revenue before selling it to software giant Oracle in 2018 for A$1.6 billion. Firmable's core strategy is to dominate the Australia and New Zealand markets by providing hyper-local B2B data that global competitors like ZoomInfo and Apollo often miss. The platform focuses on deeply verified local details, including direct-dial mobile numbers and specific company department structures, to give sales teams a regional advantage. The database already includes over 1.4 million Australian companies and more than 10 million individual contacts. The startup's AI engine moves beyond static data by identifying real-time "buying signals." This technology alerts sales teams to key events such as leadership changes, new hiring, funding announcements, and even which companies are actively searching for related products, allowing for more timely and relevant outreach. This investment in Firmable reflects a larger venture capital trend in the Asia-Pacific region, where funding is increasingly directed toward AI companies with practical applications and clear business objectives. In 2026, 69% of VC fund managers are prioritizing investments in the AI sector.
