Wolftech newsroom demo

Wolftech, an Avid brand, used the National Association of Broadcasters Show in Las Vegas to preview a new web-based newsroom scripting and rundown system tied directly to live production. (sportsvideo.org) Avid said the product is a next-generation Newsroom Computer System with Rundown powered by Wolftech, and it showed the workflow at NAB Show 2026, which ran April 18-22 at the Las Vegas Convention Center. (sportsvideo.org, nabshow.com) In broadcast news, a rundown is the minute-by-minute plan for a show: which story leads, when video rolls, and who is on air. A newsroom computer system is the software that keeps that plan, the scripts, and production cues in one place. (avid.com, content-technology.com) Avid’s pitch is that those steps no longer have to sit in separate tools. Its NAB materials said Avid Content Core now connects planning, production, and publishing across MediaCentral, Wolftech News, iNEWS, Avid NEXIS, and Stream IO. (tvtechnology.com, avid.com) The demo videos published this week showed scripts and rundowns alongside live video previews, with broadcast elements updating inside the same interface editors use to build a show. Avid posted one of those previews to YouTube on April 23. (youtube.com) That is the latest step in a product push Avid began after acquiring Wolftech in November 2024. At NAB Show 2025, Avid called the Wolftech-MediaCentral link its first public demonstration of the integration. (avid.com, avid.com) By June 2025, Avid said that integration had become commercially available inside MediaCentral Cloud UX, combining planning, story writing, media production, and resource management in one system. The 2026 NAB preview extends that pitch deeper into the control-room side of the workflow. (avid.com, sportsvideo.org) Avid also framed the new system as open rather than closed. Wolftech said after NAB 2025 that it was important to integrate with other newsroom computer systems and media asset management platforms, not only MediaCentral. (avid.com) The sales argument is straightforward: local stations and larger newsrooms are trying to cut handoffs between assignment desks, producers, editors, and control rooms while still publishing to both linear television and digital outlets. Avid’s 2026 news pitch described that as a need to streamline workflows across linear and digital news operations. (tvtechnology.com, content-technology.com) NAB is where broadcast vendors try to turn those workflow claims into purchase orders. This year, Avid used the show to argue that the newsroom script, the rundown, the video, and the publishing stack should now behave like one system instead of four. (nabshow.com, tvtechnology.com)