Chanel reports $19.3 billion 2025 revenue

Chanel reported on May 19 that revenue rose 2% at constant exchange rates to $19.3 billion in 2025, reversing a 4.3% decline in 2024. Operating profit increased 5% to $4.712 billion, while the privately held luxury group said it continued to invest heavily in boutiques, manufacturing and suppliers. The company released the figures in a financial statement dated London, May 19, 2026. Chanel executives and outside retailers said demand for Matthieu Blazy's first collections helped bring in new customers and lift sales momentum into 2026. ### How did Chanel describe the rebound? Leena Nair, Chanel's global chief executive, said the company's 2025 performance was driven by a long-term approach, investment and what she called "creative momentum" across the business. In Chanel's results statement, she pointed to products including the Chanel 25 handbag, Chance Eau Splendide and the J12 Bleu watch, and said Blazy's Spring Summer 2026 debut at the Grand Palais in October opened "a new creative chapter for the House." (chanel.com) Philippe Blondiaux, Chanel's global chief financial officer, said the company posted growth across all business activities and continued expanding its boutique network and client experience. Chanel said free cash flow rose 44% to $2.646 billion, capital expenditure was $1.449 billion, and total investment to support brand activities reached $2.395 billion in 2025. (chanel.com) ### Where did sales growth come from? The Americas delivered Chanel's strongest regional growth in 2025, with sales up 7.2% on an organic basis, according to company executives cited by WWD and Reuters. Europe grew 2.5%, supported by France, Italy and Spain, while Asia-Pacific, Chanel's largest region by revenue, slipped 0.8% as the Chinese luxury market remained weak. (chanel.com) Bloomberg reported that comparable revenue rose 1.8% in 2025 and said the Americas led Chanel's expansion while the decline in Asia-Pacific narrowed. That followed a 2024 drop that Chanel and outside reports tied to a broader slowdown in luxury spending after years of price increases across the sector. (wwd.com) ### What role did Matthieu Blazy play? Matthieu Blazy, who took over from Virginie Viard last year and presented his first Chanel collection in October 2025, was cited by Chanel executives and retailers as a driver of renewed demand. Reuters reported that shoppers responded to reworked Chanel staples including an $8,500 slouchy leather "maxi flapbag," bright frayed tweed jackets and mint-green-and-black two-tone pumps priced at $1,450. (bloomberg.com) Simon Longland, fashion buying director at Harrods in London, told Reuters that recruitment of new Chanel clients had been "phenomenal" and that demand for some pieces exceeded supply. WWD separately reported that Nair said Chanel was seeing higher client traffic, higher engagement with the collections and high-single-digit revenue growth continuing into 2026. (finance.yahoo.com) ### Is Chanel still raising prices and adding stores? Chanel raised prices by 3% overall and by 2% for fashion products in 2025, and Blondiaux told Reuters the company planned similar increases in 2026. Reuters also reported that Chanel opened 41 stores last year and plans to open 30 more this year, including nine fashion boutiques. (finance.yahoo.com) The planned 2026 openings include boutiques in Boca Raton, Florida, Palo Alto, California, and San Diego, according to Reuters. Chanel said in its financial statement that it had already opened more than 40 boutiques in 2025 across markets including Japan, mainland China, the Middle East and Mexico. (us.fashionnetwork.com) ### What comes next for Chanel? Chanel said Blazy's first collection reached stores in March 2026, and executives told WWD that momentum seen in the second half of 2025 had continued into 2026. The company's next steps include the planned 30 boutique openings this year and further price increases, with U.S. locations in Boca Raton, Palo Alto and San Diego among the named additions. (finance.yahoo.com) (us.fashionnetwork.com)