Drapers: buyers active at CIFF, CPHFW

Drapers reported on Thursday, August 6, that buyers and brands at CIFF and Copenhagen Fashion Week’s SS27 season were still writing orders and keeping showroom appointments despite higher operating costs. The report, published from Copenhagen during the spring/summer 2027 market week, said retailers were continuing to attend trade events and confirm stock allocations for next spring. Drapers framed the mood as commercially active rather than stalled, even as brands and buyers said overheads had risen. ### Where was the buying taking place this week? CIFF said its August 2026 edition ran from August 3 to August 5 at Bella Center Copenhagen. The trade fair describes itself as a major biannual destination for the international fashion industry and one of Europe’s larger fashion trade platforms. Copenhagen Fashion Week said its SS27 edition runs from August 3 to August 7 and includes 34 shows and presentations. (drapersonline.com) The official schedule for Thursday listed runway shows, presentations, showroom events and talks across the city, indicating that the market activity extended beyond catwalk events into commercial meetings and brand appointments. (ciff.dk) ### What, specifically, did Drapers say was still happening? Drapers said rising overheads had not stopped order placement. The publication reported that buyers were still attending the fair and fashion week, and that brands were still using the week to secure commitments for spring 2027 inventory. That matters because the SS27 week in Copenhagen combines image-building with wholesale selling. (copenhagenfashionweek.com) CIFF provides the trade-floor setting for appointments and line reviews, while Copenhagen Fashion Week’s calendar brings buyers, editors and brand teams into the city at the same time. The overlap can concentrate both press attention and purchasing decisions into a single week. That is an inference based on the timing and structure of the two events. (drapersonline.com) ### Which brands and participants were on the SS27 calendar? Copenhagen Fashion Week said returning brands on the SS27 schedule included By Malene Birger, Stine Goya, Mfpen, Alectra Rothschild/Masculina and Marimekko. The organization also said debuting brands included Almada Label and Yours Truly by Peter Jensen. (ciff.dk) Cecilie Thorsmark, chief executive of Copenhagen Fashion Week, said on May 29 that the SS27 edition would bring the event’s “largest attendance yet” to Copenhagen. She also said the season would include a one-off runway show by Collina Strada in the International Guest Slot supported by The Climate Pledge. (copenhagenfashionweek.com) ### Why does overhead pressure matter to buyers and brands? Drapers said the week’s commercial activity was continuing despite rising overheads, a phrase that points to the cost of running brands, attending fairs and placing seasonal buys. The report did not say those costs had disappeared; it said they had not halted purchasing activity. (copenhagenfashionweek.com) The calendar itself shows why companies still turn up. Thursday’s official schedule included showroom events for Stem, Kinraden and Ragbag Studio, alongside runway slots for Marimekko, Solitude Studios and Collina Strada. Those formats give brands multiple chances in one week to meet buyers, present collections and convert attention into orders. That is an inference drawn from the listed events and Drapers’ reporting on active buying. (drapersonline.com) ### What comes next in Copenhagen this week? Friday, August 7, is the final day of Copenhagen Fashion Week SS27, according to the official schedule. Buyers, brands and showrooms still have the remainder of the week to continue appointments in Copenhagen after CIFF’s August 3-5 run at Bella Center. (ciff.dk) (drapersonline.com)