Bella Hadid's Cowgirl Denim Collab Debuts
Supermodel Bella Hadid's denim collaboration with Miss Sixty launched at Milan Fashion Week, inspired by Americana and cowgirl uniforms with wide-legged jeans and structured jackets. She also debuted retro bangs channeling 1970s grooviness at the show. The collection blends utilitarian style with contemporary fashion and is expected to drive the next wave of denim trends for spring and summer.
This collaboration is a natural fit for Hadid, who has been the face of Miss Sixty since 2021 and is a known collector of the brand's vintage pieces. She has been instrumental in the Italian denim label's recent resurgence, bringing its Y2K aesthetic to a new generation. Miss Sixty was a dominant force in the 90s and early 2000s, known for its low-rise jeans, cropped tops, and bold colors. The brand was a favorite among celebrities like Britney Spears, Christina Aguilera, Victoria Beckham, and Jennifer Lopez, solidifying its status as an iconic Y2K label. The collection's Americana and cowgirl theme taps into a long-standing fashion trend rooted in the utilitarian clothing of the American West. Elements like denim, cowboy boots, and fringe, originally designed for practicality, were popularized by Western films and have been a recurring motif in high fashion, notably in Ralph Lauren's collections. The retro bangs Hadid debuted are part of a broader revival of 70s hairstyles. Styles like the shag, curtain bangs, and the "Fawcett Flip," all emphasizing texture and volume, have seen a significant comeback on social media and runways, championed by modern style icons.
