OpenAI adding Sora video to ChatGPT

The Information first flagged the plan on March 10, 2026, reporting that OpenAI will fold Sora’s video‑generation capabilities into ChatGPT rather than keep them only in the standalone app. money.usnews.com OpenAI’s Sora 2 model, released as a product update on September 30, 2025, adds synchronized dialogue, sound effects and “more physically accurate” video generation controls that enable narrated, data‑driven clips. openai.com App‑market telemetry from Appfigures showed Sora’s installs plunged 45% month‑over‑month to about 1.2 million in January 2026, with analysts reporting total lifetime downloads near 9.6 million—trends cited by several outlets as a driver for the integration. techbriefly.com OpenAI reports ChatGPT now reaches more than 900 million weekly active users (Feb. 27, 2026), a scale that would expose Sora’s video tools to a far larger distribution channel if embedded into the chat interface. openai.com Real‑estate practitioners already using Sora have produced virtual open‑house walkthroughs and short listing teasers “in a few minutes” from text prompts, demonstrating how scripted market‑update videos or property teasers could be generated at scale for listings and lender marketing. milehightitleguy.com Marketing teams using ChatGPT’s agent features reported measurable time savings—one industry write‑up quantified automated analytics and reporting workflows saving 145+ hours per month for marketing teams—workflows that Sora‑powered video outputs could plug directly into for lender slide decks or social campaigns. dataslayer.ai Multiple outlets note OpenAI plans to keep the standalone Sora app live even as it integrates capabilities into ChatGPT, and Appfigures data also showed consumer spending on Sora fell about 32% month‑over‑month to roughly $367,000 in January 2026, a commercial signal lenders should track when budgeting creative‑production spend. gadgets360.com