Bieber’s international bump

Justin Bieber’s Coachella set produced a measurable international streaming lift after Weekend 2 in mid‑April. (billboard.com) Billboard Pro reported the Philippines accounted for 44.4 million streams in the April 10–16 tracking week (6.7% of the total), up from 13.9 million the prior week. (billboard.com) The report also lists Indonesia, Brazil, the United Kingdom and Mexico each posting roughly 30–40 million streams in that same April 10–16 window. (billboard.com) In the U.S., Bieber’s catalog logged 160.2 million chart‑contributing on‑demand streams for April 10–16, a 172% jump from 58.8 million the week before. (billboard.com 1) (billboard.com 2) Luminate and platform data showed his biggest streaming day of 2026 on April 12 (24.6 million U.S. streams) and Spotify reported a roughly 250% global increase on the platform after the performance. (rollingstone.com) (variety.com) Industry coverage points to the show’s archival‑clip interlude and viral clips from the set — plus social posts from Bieber and attendees — as drivers of the overseas spikes. (variety.com) (billboard.com) Bieber posted an Instagram carousel of behind‑the‑scenes photos on April 21 that included backstage moments with wife Hailey and surprise guests, a post outlets flagged alongside the streaming surge. (people.com) (billboard.com) The set — performed at Coachella’s Indio, Calif., dates (April 10–12 and April 17–19) and centered on tracks from Swag and Swag II plus a laptop‑clip catalog segment — pushed 21 songs into Spotify’s Global Top 200. (variety.com) (rollingstone.com) The post‑festival bump also produced chart movement: Billboard noted seven albums re‑entering the charts, including a reappearance of Journals at No. 111 on the Billboard 200 in the wake of the April 10–16 tracking week. (billboard.com)