Mister Donut relaunches Mochirurin donuts

- Mister Donut pulled its Mochirurin line back onto shelves early after social demand surged for kinako, mitarashi and a new strawberry flavor. (x.com) - The relaunch posts drew outsized engagement, with one Mochirurin tweet topping more than 45,000 likes and widespread resharing across Japan-focused food feeds. (x.com) - The social spike pushed retailers and fans to treat Mochirurin like a limited-run item, accelerating availability decisions and short-term stocking plans. (x.com)