Khoros launches two AI products
Khoros unveiled Aurora AI, a reimagined community platform, and Iris® AI, an AI-native cross‑channel brand messenger aimed at unifying messaging, listening, engagement and analytics. The products were announced less than a year after IgniteTech acquired Khoros and emphasize governance and consolidated workflows for community and social teams. (prnewswire.com 1) (prnewswire.com 2)
Khoros has launched two new artificial intelligence products, betting that brands want one system for online communities and another for social media care. (prnewswire.com 1) (prnewswire.com 2) The company announced Aurora AI and Iris AI on April 10, 2026, from Austin, Texas, less than 11 months after IgniteTech said it had acquired Khoros on May 27, 2025. (prnewswire.com) (khoros.com) Aurora AI is aimed at brand-run customer communities, the company’s forum and knowledge-sharing business, while Iris AI is aimed at social media management and brand care across messaging and social channels. (prnewswire.com 1) (prnewswire.com 2) Khoros says Aurora AI is a new platform rather than a software update, and says Iris AI combines social listening, publishing, engagement and analytics in one system. (prnewswire.com 1) (prnewswire.com 2) The timing follows IgniteTech’s public plan to rebuild Khoros around artificial intelligence after the acquisition. In a July 10, 2025 announcement, IgniteTech said all future innovation would be built on Aurora, which it described as Khoros’s modern platform architecture. (prnewswire.com) (adtechtoday.com) That puts these launches in the middle of a broader software shift: customer service vendors are trying to move from separate tools for forums, moderation, publishing and analytics to systems that can route work and generate responses from one shared data layer. (prnewswire.com) (prnewswire.com) Khoros is leaning on the scale of its installed base to make that case. The company said its communities have supported more than 4,000 customer deployments since 2001, with 1.8 billion site visits a year and more than $500 million in annual support-cost savings through self-service. (prnewswire.com) The company’s pitch is also about control, not just automation. The launch materials for both products stress governance, brand voice and workflow consolidation for teams that have typically worked across separate community and social software. (prnewswire.com) (prnewswire.com) Khoros has not disclosed pricing for Aurora AI or Iris AI in the launch announcements, and the immediate test will be whether existing Khoros customers move onto the new products after IgniteTech’s year-one rebuild. (prnewswire.com) (prnewswire.com)
