Shokz elevates HYROX North America partnership

Shokz said on May 21 it had expanded its partnership with HYROX North America for the 2025/2026 season, extending a relationship the audio brand first announced last year as its official headphone tie-up in the region. The company said the updated arrangement adds activation around NYU Langone Health HYROX New York, pushes its OpenFit Pro earbuds into the partnership, and includes a nationwide training tour for North American athletes. HYROX’s North America calendar lists New York among its upcoming races, and the company says the broader 2025/26 season reaches 105 events in more than 30 countries. ### How is this different from the deal Shokz announced before? Shokz said in September that it had joined HYROX as the Official Headphone Partner of HYROX North America for the 2025/2026 season. That earlier announcement said the partnership would span 14 races across North America through June 2026 and would introduce a co-branded OpenFit 2+ product. (prnewswire.com) The May 21 announcement describes the relationship as an elevated partnership rather than a new one. Shokz said the updated push centers on NYU Langone Health HYROX New York and adds what it called “OpenFit Pro and nationwide training tour” support for athletes in North America. (prnewswire.com) ### What exactly is Shokz putting into the HYROX rollout now? A PR Newswire release dated May 21 said Shokz is tying the partnership to its OpenFit Pro product, which the company introduced in January as an open-ear earbud with noise reduction. Shokz’s product page says OpenFit Pro is aimed at gym and workout use, with features including water and dust resistance and extended battery life. (prnewswire.com) Shokz also linked the partnership to a “nationwide training tour.” On its Fit Month page, the company says it began a North American road tour on May 2 for National Fitness Day, with stops at local gyms and HYROX New York. ### Why does HYROX New York matter in this announcement? HYROX’s North America site lists NYU Langone Health HYROX New York as one of the region’s races. (prnewswire.com) A separate HYROX release from February said the event is part of an expanded partnership with NYU Langone Health and described HYROX as reaching more than 1.5 million participants globally in the 2025/26 season. (shokz.com) HYROX says its race format is standardized across markets, with running and workout stations repeated at each event and results feeding global rankings and qualification pathways. The company’s main site says it staged more than 80 races in 2025 with more than 550,000 athletes and 350,000 spectators. ### Where does this fit in Shokz’s wider HYROX strategy? (hyrox.com) Shokz’s dedicated HYROX page markets its open-ear earbuds directly to competitors training for the fitness race. The company says its products are designed to stay secure during running and functional movements, two core parts of HYROX competition. The September launch materials framed the North America deal around community and performance, with Shokz saying it expected the 14-race circuit to reach more than 150,000 participants across the United States and Canada. (hyrox.com) That earlier campaign was built around OpenFit 2+, while the May 21 update shifts the hardware focus to OpenFit Pro. (shokz.com) ### What comes next on the calendar? HYROX’s North America pages show additional races including Toronto, Tampa, Vancouver, Monterrey and Puebla alongside NYU Langone Health HYROX New York. Shokz’s Fit Month materials say its road events began on May 2 and include gym stops tied to the HYROX community. HYROX says the current season runs through June 2026, and the company has said the HYROX World Championship is scheduled for June 18-21, 2026, in Stockholm, Sweden. (shokz.com) (prnewswire.com) (hyrox.com)