Media & Ad Firms Lead in GenAI ROI
Media and ad firms are outperforming other sectors in generative AI adoption, with 69% reporting positive ROI and 42% deploying agentic AI in production reported.
The report, based on a survey of 500 global AI decision-makers, highlights that media and advertising firms are not just experimenting but are seeing tangible financial benefits from their GenAI investments. This ROI is significantly higher compared to other sectors. Agentic AI, where AI systems can autonomously execute tasks, is being actively deployed by 42% of media and ad companies. This suggests a move beyond simple automation to more complex, self-directed workflows. Snowflake's data further indicates a strong correlation between cloud data platform adoption and GenAI success. This underscores the importance of a robust data infrastructure for effective AI implementation.
