≒JOY hits 5M views
≒JOY’s “Blue Hawaii Lemon” MV just passed 5 million views — their first video to reach that mark — which is a concrete breakout signal for the group. (x.com) Hitting that milestone often leads to algorithm boosts on platforms and more playlisting, so expect increased exposure in the coming weeks. (x.com)
A music video crossing 5 million views is ordinary for a giant act and rare for a group still building its name, and ≒JOY’s “Blue Hawaii Lemon” just did it on the group’s official YouTube channel with 5,068,069 views showing on the counter. This is the first time a ≒JOY video has hit that line, which turns one catchy single into a measurable jump in audience size instead of just fan enthusiasm on release week. ≒JOY is the third group produced by Rino Sashihara, following =LOVE and ≠ME, and the official site places them inside the same idol project built with Yoyogi Animation Academy. “Blue Hawaii Lemon” was the title track of ≒JOY’s third single, its music video premiered on May 4, 2025, and the CD followed on June 11, 2025. The song did not arrive quietly: Oricon lists “Blue Hawaii Lemon” with a peak of No. 2 and 20 chart weeks, while Billboard Japan reported 202,838 copies in its early sales tracking week. That matters because a song can sell well in one week through organized fans, but 5 million video views usually means the audience kept expanding long after checkout day, one autoplay and one recommendation at a time. The official video description credits Rino Sashihara for lyrics and Katsuhiko Sugiyama and Haru Onoe for composition, and Billboard Japan described the track as a fresh summer love song centered by Renon Esumi. The group has also kept feeding the song back into the system: in March 2026, its official channel posted a live “Blue Hawaii Lemon” performance tied to the ≒JOY 4th Anniversary Premium Concert at Nippon Budokan. So the 5 million mark lands after three separate steps lined up in order: a strong single launch in June 2025, months of steady replay on YouTube, and a fresh concert-era push in March 2026. For a 12-member group still introduced on its official site as the younger sister act to =LOVE and ≠ME, this is the kind of number that starts changing how outsiders see the name when they scroll past it.
