FIGA: Figure’s humanoid at the White House
Figure AI rolled its humanoid FIGA out at the White House greeting delegates from 45 nations and demonstrating multilingual speech in 11 languages — a clear PR and technical milestone for embodied AI. The visit underscores how humanoids are being framed for diplomacy, education, and public demonstrations as development accelerates. (youtube.com)
March 25, 2026 — the White House posted a briefing on the Fostering the Future Together Global Coalition Summit that names First Lady Melania Trump as the host and describes the event where Figure AI’s humanoid was introduced. (whitehouse.gov) The machine shown was Figure AI’s Figure 03, described by the company as its third‑generation general‑purpose humanoid and presented onstage delivering prepared remarks with coordinated gestures. (figure.ai) Figure AI CEO Brett Adcock joined the First Lady at the unveiling and posted about the moment on X, calling it “surreal,” while publicly asserting the robot was operating under autonomous systems at times. (mikekalil.com) Company materials and coverage state Figure 03 runs on Figure’s Helix vision‑language‑action stack and was engineered for mass production in the firm’s BotQ manufacturing program; press reporting places its target consumer price in the low‑to‑mid five‑figure range. (figure.ai) The White House demonstration immediately generated debate about deploying humanoids in classrooms and public roles after the First Lady suggested robots could serve as educators, a line of commentary highlighted across major outlets. (nbcnews.com) The summit appearance followed a public rollout of Adcock’s new AI venture, Hark, which the founder announced days earlier as a model‑and‑hardware lab he’s funding to build consumer AI devices and which he said he seeded with roughly $100 million. (businesswire.com)
