ChatGPT Pro $100 tier
OpenAI introduced a new $100/month ChatGPT Pro tier aimed at heavy Codex users, positioning itself against Anthropic’s coding offerings and splitting the market by usage intensity. The plan sits between previous $20 and $200 options and advertises substantially more Codex capacity, signalling that coding assistants are becoming tiered developer infrastructure rather than a single free tool. (cnbc.com) (techcrunch.com) (platform.claude.com)
OpenAI just inserted a new price point into ChatGPT: $100 a month for people who use Codex heavily, instead of making them choose between $20 Plus and the older $200 Pro plan. The company said the new tier is meant for “longer, high-effort Codex sessions” and gives 5 times more Codex usage than Plus. (community.openai.com) (help.openai.com) Codex is OpenAI’s coding agent inside ChatGPT, and OpenAI says it can handle tasks like writing code and fixing bugs for software developers. CNBC reported that Codex revenue was running above $2.5 billion in February 2026 after more than doubling since the start of the year. (cnbc.com) The pricing ladder now looks more like cloud software than a chatbot menu. TechCrunch reported that ChatGPT currently spans free, an $8 Go plan, a $20 Plus plan, the new $100 Pro plan, and a still-available $200 Pro option that is not prominently listed on the pricing page. (techcrunch.com) OpenAI’s own help page draws the line by workload, not by personality or branding. It describes Plus at $20 as “for lighter use” and the $100 Pro plan as “built for real projects,” with higher allowances for tools like Codex and Deep Research. (help.openai.com) The company also sweetened the launch with a temporary boost. In the announcement forum post, OpenAI said the new $100 plan offers 5 times more Codex usage than Plus, and 20 times higher limits than Plus during parallel, demanding workflows, while noting the top plan still goes further beyond a limited bonus period. (community.openai.com) This lands directly in Anthropic’s territory because Anthropic already sells a similar ladder for Claude. Anthropic’s pricing page lists Claude Pro at $20 a month and Claude Max starting at $100 a month with either 5 times or 20 times more usage than Pro. (claude.com) So the fight is no longer “which chatbot is smarter” in the abstract. It is turning into a metered competition over how many long coding sessions, parallel tasks, and high-output runs a developer can buy before hitting a cap. (help.openai.com) (claude.com) OpenAI’s Codex pricing page makes that shift even clearer because Codex is now bundled across Free, Go, Plus, Pro, Business, Education, and Enterprise plans. That makes coding assistance look less like a single premium feature and more like base infrastructure with different throughput tiers, the way storage or compute gets sold in other software markets. (developers.openai.com) The timing also fits how fast AI coding has moved from demo to daily tool. CNBC said OpenAI launched Codex in April 2025 and made it widely available in October 2025, and by April 2026 the company was already reorganizing subscriptions around how often people hit its limits. (cnbc.com) What changed this week is not just one more subscription button. OpenAI and Anthropic now both have a $100 rung aimed at developers who treat coding agents like something they keep running all day, which is a different market from casual chat and a much closer cousin to paid developer infrastructure. (techcrunch.com) (claude.com)
