OpenAI adds $100 Pro tier
OpenAI introduced a $100/month ChatGPT Pro plan aimed at heavier users and positioned against Anthropic’s Claude Max, including higher Codex access and a temporary 10x launch promotion through May. Coverage frames the new tier as part of broader pricing stratification among AI vendors that expects power users to pay for higher-capacity workflows. Observers note this pricing shift matters for agencies and freelancers because it changes what 'access to tools' is worth commercially. (thenextweb.com) (storyboard18.com)
OpenAI has added a new $100-a-month ChatGPT Pro plan, creating a middle tier between Plus at $20 and Pro at $200. (community.openai.com) OpenAI announced the new tier on April 9, 2026, and said it is built for “longer, high-effort Codex sessions,” with five times more Codex usage than Plus. (community.openai.com) The company said the $100 plan includes the same core Pro features, including access to Pro models, Codex, deep research, image creation, memory, and file uploads. OpenAI’s help center says the main difference between the $100 and $200 plans is usage allowance. (help.openai.com) OpenAI said the launch comes with a temporary boost through May 31, giving $100 subscribers up to 10 times the Codex usage of Plus. The existing $200 Pro plan remains in place and now carries 20 times the usage of Plus, according to OpenAI. (community.openai.com) (help.openai.com) Codex is OpenAI’s coding assistant, and the pricing change lands a week after the company introduced pay-as-you-go Codex-only seats for ChatGPT Business and Enterprise workspaces on April 2. OpenAI said those seats have no rate limits and bill by token consumption instead of a fixed monthly seat fee. (openai.com) In that April 2 announcement, OpenAI also said it was lowering the annual price of ChatGPT Business from $25 to $20 per seat and offering up to $500 in credits for eligible teams that add Codex-only seats. The company said Codex usage inside Business and Enterprise has grown sixfold since January. (openai.com) The new $100 tier also puts OpenAI directly against Anthropic’s Claude Max plan, which lists a $100 monthly option with five times more usage per session than Claude Pro, and a $200 option with 20 times more usage. Anthropic says Max combines Claude’s apps with Claude Code in one subscription. (claude.com) OpenAI’s help page says the $100 plan is for people who use advanced tools “throughout the week,” while the $200 plan is for users running demanding workflows continuously across parallel projects. Users can switch between the two plans from the plan settings page, with billing adjusted automatically. (help.openai.com) The result is a more segmented consumer pricing ladder around coding and research tools: $20 for lighter use, $100 for regular project work, and $200 for the highest-volume individual workloads. OpenAI is betting some users want more headroom than Plus offers, but not the full cost of its top individual tier. (help.openai.com)
