Procore Forecasts Canadian ConTech Trends
Procore has released its 2026 forecast for technology trends in Canadian construction. The report highlights the increasing importance of digital-first project delivery and other technological shifts shaping the industry's future in Canada.
- A business degree is a recognized entry point into the construction industry, with skills in finance, project management, and strategic planning being highly transferable. Common entry-level roles for graduates include Project Coordinator, Field Coordinator, and Preconstruction Coordinator. - The largest construction firms in Canada by revenue include PCL Construction, EllisDon Corporation, Aecon Group Inc., and Graham Construction. These companies manage major projects across commercial, civil, and industrial sectors. - The Canadian construction industry's output is forecast to grow by 2.2% in 2025 and see an average annual rate of 2.6% from 2026 to 2029. This growth is supported by significant government investment, with approximately $32 billion in new construction-related spending earmarked over the next five years. - Procore's 2026 forecast identifies civil infrastructure projects as a primary driver of growth, alongside the increasing adoption of AI to act as a "digital crew member" and predictive analytical tool. - For those interested in sales, B2B sales in construction involves long sales cycles and complex decision-making with multiple stakeholders, including architects, engineers, and contractors. Success often depends on getting products written into the initial project specifications. - Despite strong growth, the industry faces challenges from rising costs and labor shortages. The Building Construction Price Index rose 4.2% year-over-year in the third quarter of 2025, emphasizing the need for skilled financial management. - Key soft skills for breaking into construction management include strong communication for liaising with diverse stakeholders, leadership, and problem-solving. Certifications such as the Project Management Professional (PMP) can also be a significant asset. - B2B marketing in the construction sector is increasingly using digital tools to support sales teams, including marketing automation and data analytics to identify and nurture relationships with potential business customers.
