Google Ads consent tool

Google Ads has added an App Consent Insights view that shows when missing user consent — not weak ads — is shrinking app campaign measurement. (searchengineland.com) The rollout was reported on April 22, 2026, and the new diagnostic breaks consent data out by app, platform, region, and traffic source inside Google Ads. Advertisers also get an overall consent rating such as “Excellent,” “Good,” or “Poor,” plus a live count of apps sending consented data. (searchengineland.com) Google’s help pages say consent mode is the system that passes a user’s yes-or-no privacy choice to Google Ads and Analytics so those tools can change how they measure activity. For apps, Google says consent mode can “help Google model for gaps in conversions” when direct measurement is limited. (support.google.com, support.google.com) That distinction has become more important as Google has tied ad measurement more closely to privacy controls in websites and apps. Google says many countries and regions now require advertisers to obtain consent before storing or sharing user information, and that the laws vary by jurisdiction. (support.google.com) In practice, the new screen gives agencies a way to show clients that a drop in reported conversions may start with consent collection, not only with bidding, targeting, or creative. Search Engine Land reported that the table includes conversion consent rates and splits those rates between European Economic Area users and users outside the region. (searchengineland.com) Google’s app consent documentation draws a line between two setups. In basic consent mode, software development kits stay blocked until a user interacts with a banner; in advanced consent mode, the kits load with consent denied by default and update after the user makes a choice. (support.google.com) Google says those two setups produce different measurement outcomes. In basic mode, no data is sent before consent, while advanced mode can send limited consent-state signals and supports advertiser-specific modeling once users interact with the banner. (support.google.com, support.google.com) The company has also built a Consent Management Platform partner program for advertisers that do not want to build their own banner from scratch. Google says advertisers can still use a custom banner, but they are responsible for making sure their consent collection meets local rules and that consent signals are passed correctly. (support.google.com, support.google.com) The result is a new kind of performance report inside Google Ads: one that measures not just what an app campaign delivered, but how much of that delivery Google could still see after users made a privacy choice. (searchengineland.com, support.google.com)