Titan reports big wearables decline
Titan Company reported a 53% year-over-year decline in wearables sales for Q4 while analogue watch revenue grew 16%, signalling shifting consumer demand in the wearables category. The result was shared in social coverage highlighting the divergence between smartwatch and traditional watch performance. (x.com)
Titan’s watches business grew in the quarter ended March 31, 2026, but its smartwatch sales fell by 53% from a year earlier. (bseindia.com) The company said its Watches division posted about 7% year-over-year growth in the fourth quarter of fiscal year 2026. That came from a 16% rise in analogue watch sales, even as smartwatches dropped sharply. (bseindia.com) Titan added 30 net new watch stores in the quarter, including 17 Titan World stores, 7 Fastrack stores, 4 Helios stores and 2 Helios Luxe stores. Its total watch store count reached 1,311 at the end of March 2026. (bseindia.com) The split inside the division has been building for at least a year. In the quarter ended March 31, 2024, Titan’s analogue watch revenue grew about 7% and wearables grew about 2%, showing smart devices were already slowing from earlier breakneck growth. (titancompany.in) Titan’s watch chief Suparna Mitra said in June 2024 that India’s smartwatch market had expanded from 10 million units in 2019 to 50 million units in 2023, but average selling prices had been falling for six months and the industry was “waiting for consolidation.” (business-standard.com) The same interview showed where Titan was leaning in analogue watches. Mitra said the average selling price of Titan’s analogue watches had risen about 10% over four years as the company pushed premium products such as Stellar, Nebula and Swiss-made Charriol. (business-standard.com) That pattern showed up again in the latest quarter. Titan said premiumisation lifted ticket sizes in watches, and market coverage of the update said growth was led by Titan, Sonata and international brands across premium and entry price points. (bseindia.com) (economictimes.indiatimes.com) The watches slowdown also stood apart from the rest of Titan’s portfolio. The company said its consumer businesses grew about 46% year over year in the quarter, driven by jewellery, while the watch division’s growth stayed in single digits. (bseindia.com) Titan will give fuller fourth-quarter fiscal year 2026 earnings later, but its business update already shows where demand was strongest at the end of March: traditional watches, not smartwatches. (bseindia.com)
