Copper‑Dechawat in FENDI
- Model Copper‑Dechawat appeared at Siam Paragon’s World Fashion Trend SS26 wearing FENDI. - The look earned hundreds of likes and reposts on Siam Paragon’s social feed. - Regional fashion weeks continue to spotlight local stars wearing global luxury houses, amplifying market reach (x.com).
Copper Dechawat turned Siam Paragon’s Spring/Summer 2026 fashion push into a social-media hit when he appeared in FENDI at the Bangkok mall’s World Fashion Trend event. (tiktok.com) Siam Paragon’s campaign page says World Fashion Trend SS2026 ran from March 5 to April 8, 2026, and tied luxury shopping to rewards worth as much as 21,000 baht. (siamparagon.co.th) On Siam Paragon’s TikTok account, a post naming “Copper Dechawat Phondechaphiphat” at the event showed 797 likes and 17 comments when it was indexed. A separate event post with the same campaign tag showed 958 likes. (tiktok.com 1) (tiktok.com 2) The appearance also linked three brands in one frame: Siam Paragon as host, Mint Magazine as media partner, and FENDI as the luxury label attached to Copper’s look. Siam Paragon’s posts used the campaign tag “#SiamParagonxMintxPROXIExBUS,” tying the activation to BUS, the Thai boy group Copper belongs to. (tiktok.com 1) (tiktok.com 2) Copper is not just a runway face. Public profiles identify Dechawat Phondechaphiphat as a member of the 12-person Thai boy group BUS, giving Siam Paragon and FENDI access to an existing fan base that tracks his appearances across music, fashion, and social platforms. (kprofiles.com) (mydramalist.com) That is the playbook regional luxury retail has leaned on in the past year: attach global fashion houses to local stars, then let fan communities do the distribution. Siam Paragon’s own event programming and short-form video posts show that strategy in action around SS26. (siamparagon.co.th) (tiktok.com) The format also blurs the line between fashion week, mall promotion, and fandom content. Siam Paragon’s SS2026 page paired luxury-brand shopping thresholds with gift-card incentives, while its social posts packaged the event as creator-friendly clips built for likes, comments, and reposts. (siamparagon.co.th) (tiktok.com) For Copper, the FENDI appearance added another high-visibility stop to a career that already spans idol-group promotion and solo public recognition. For Siam Paragon, it showed how a single celebrity look can carry a retail campaign far beyond the mall floor. (mydramalist.com) (tiktok.com)
