Whoop prices MG at $359 yearly

Whoop has put a clear price on its most medical-focused wearable tier. The company’s website lists Whoop Life, the plan tied to the new Whoop MG device, at $359 a year in the United States. Company support materials updated April 29 say the Life tier includes the 5.0 medical-grade sensor, a wireless power pack and features such as ECG-based heart screening, irregular heart rhythm notifications and blood pressure insights. The pricing matters because Whoop still sells access as a membership, not as a one-time hardware purchase. Android Police reported on May 17 that users “don’t ‘buy’ a Whoop” and instead pay an annual subscription that includes the device, with the MG model attached to the highest-priced Life package. The review described the product as expensive to own over time, even as it praised the hardware and app. (whoop.com) The company’s current lineup starts below that level. Whoop’s membership page lists One at $199 a year and Peak at $239 a year, while Life starts at $359 a year. Support documentation says One includes core fitness and recovery tools, Peak adds stress and health monitoring plus Healthspan features, and Life adds the medical-focused functions reserved for the MG hardware. ### What exactly does $359 buy? (androidpolice.com) Whoop says the $359 Life plan includes the Whoop MG device, a SuperKnit Luxe band and a wireless power pack. The company’s Life page says the package also includes on-demand ECG readings, on-demand AFib detection and daily blood pressure insights, which it labels beta. The April 29 support page adds one more detail: priority phone support is included in Life. That same page says some medical features, including ECG and irregular heart rhythm notifications, are regulated and may not be available in every region. (support.whoop.com) ### How is Whoop structuring the sale? Android Police said on May 17 that the wearable itself is “essentially free” because the cost is wrapped into the membership. (whoop.com) Whoop’s own membership page uses the same structure, presenting the plans as subscriptions that include the device, charger and feature set rather than listing a separate hardware price. Whoop’s support documentation says new members can select a 24-month membership at signup. (support.whoop.com) The same page says monthly billing can be available after a 12-month commitment, and lists monthly renewal pricing of $25 for One, $30 for Peak and $40 for Life in eligible cases. ### Where does the MG sit against Whoop’s other devices? The company positions the MG as the top end of the range. (androidpolice.com) Whoop’s Life page calls it “the most powerful WHOOP ever,” while the membership comparison page places the MG only in the Life tier and the standard 5.0 hardware in One and Peak. Android Police described the MG and 5.0 as physically similar but separated by software access and health features. Its May 17 review said the MG is aimed at users who want specialist health tracking, while the lower-priced tiers cover broader fitness and recovery use. (support.whoop.com) ### What should buyers watch next? Whoop’s support page says regional feature availability will determine where ECG and irregular heart rhythm notifications can be used. (whoop.com) The company also says 24-month signup options and monthly renewal choices may vary by location and account status. On May 18, Whoop’s U.S. membership and Life pages continued to show Life starting at $359 a year, with One at $199 and Peak at $239. (androidpolice.com) Buyers comparing tiers can find the latest plan details, included hardware and feature availability on Whoop’s membership and support pages. (whoop.com) (support.whoop.com)