Icaro Media Group Expands to Europe
Icaro Media Group, an AI-powered media technology company, has officially expanded its operations into Europe. The company has opened new regional offices in Madrid, Spain, and Lisbon, Portugal. The move is intended to support the company's multiscreen audience engagement platforms in the European market.
- This European expansion builds on Icaro's 2025 acquisitions of Digital Out-of-Home (DOOH) companies RioVerde in Brazil and LiftMedia in Spain and Portugal. The LiftMedia acquisition included a multiyear contract with Otis Mobility S.A. to deliver content to 50,000 screens in elevators, reaching a potential 2.4 million people daily. - The company's core AI platform is named TITAN. This generative AI technology is used to create original text, image, and video content for its media partners and was developed to be multi-lingual. - Icaro's Chief AI Officer is Alex Zivkovic, who previously served as the CTO of Breaking Data. The company's Chairman and CEO is Paul H. Feller, who has a background in media, entertainment, and engineering. - A key part of the company's stated strategy is to combine its AI-powered engagement technology with physical touchpoints to create "distraction-free environments" for audience engagement. - The European move follows earlier international expansions into Latin America and North America, where the company claims to have over 220 million subscribers under contract with telecom and media partners. - In April 2021, Icaro acquired AI company EVNTL for approximately $30 million in cash and stock. This acquisition brought in the proprietary "KORE" technology, which mines social media sources like Twitter and Reddit for real-time event data. - The company's platform includes features for advanced geofencing, e-commerce and advertising integrations, and multimedia curation tools. - Icaro's leadership includes executives with experience at major telecom and media companies such as Televisa, Oi, Globo, and Prudential International Investments.
