Frieze Los Angeles Bridges Art and Fashion
The seventh edition of Frieze Los Angeles, currently underway in Santa Monica, continues to be a key destination for creative professionals exploring the intersection of contemporary art, fashion, and entertainment. In an interview with The Art Newspaper, collector Mashonda Tifrere shared her patient, narrative-driven approach to collecting, mirroring the discipline required in fashion campaign work.
This year's fair is the first since Frieze was acquired by Ari Emanuel's live events venture, Mari, further cementing the link between the art market and the Hollywood entertainment industry. Since its 2019 debut, Frieze has been credited with accelerating a wave of major gallery openings in Los Angeles, with Hauser & Wirth, David Zwirner, and Pace all expanding their presence. The fair's economic impact is significant, attracting around 30,000 visitors annually from dozens of countries. Past editions have seen major sales, including an Elizabeth Peyton work that fetched $2.8 million in 2025 and a Mark Bradford painting that sold for $3.5 million in 2023. The event consistently draws a high-profile crowd from the entertainment world, with past attendees including Gwyneth Paltrow, Christian Bale, and Serena Williams. Major galleries are staging presentations that ground contemporary work in California's artistic lineage. Pace Gallery is highlighting the city's Light and Space lineage with a never-before-seen installation by James Turrell, while Sprüth Magers is focusing on the foundational role of conceptual artist John Baldessari. Gagosian's booth places pioneers like Ed Ruscha in direct conversation with contemporary voices such as Lauren Halsey and Alex Israel. Beyond the main tent, the public art program "Frieze Projects," titled “Body & Soul,” features newly commissioned works by L.A.-based artists across the Santa Monica Airport campus
