Louis Vuitton marks 130 years

Louis Vuitton is using the 130th anniversary of its monogram to roll out a year-long heritage campaign built around new capsule collections, pop-ups and archival storytelling. (lvmh.com) The monogram dates to 1896, when Georges Vuitton introduced the interlocking “LV,” floral motifs and geometric stars as a tribute to founder Louis Vuitton after his death in 1892. Louis Vuitton says the pattern was designed to distinguish the house’s trunks and protect them from imitation. (lvmh.com) For the anniversary, the house has outlined three capsule lines. LVMH said the Monogram Origine Collection reworks the 1896 canvas in linen-and-cotton jacquard, while the VVN Collection centers on untreated natural cowhide and the Monogram Denim Collection revisits the motif in faded blue. (lvmh.com) Trade coverage said the program also includes store windows, pop-ups and campaigns tied to some of Louis Vuitton’s best-known bag families. Women’s Wear Daily reported in January that the anniversary push would spotlight leather goods and accessories rather than a single runway moment. (wwd.com) That framing matches the recent April 12 coverage in *Life and Style*, which presented the release as a celebration of legacy and future-facing craft, not as a Pharrell Williams event in Paris. The magazine described the collection as a way to revisit a “universal code” of elegance through new pieces. (lifeandstyle.expansion.mx) The house is building the anniversary around products that already carry much of its commercial identity. *Who What Wear* reported in January that Louis Vuitton began the year by highlighting monogram bag lines including the Speedy, Keepall, Noé, Alma and Neverfull. (whowhatwear.com) The monogram has been central to Louis Vuitton for more than a century, but the company’s roots go back earlier. Louis Vuitton founded his trunk and luggage business in Paris in 1854, and flat-topped trunks became one of the brand’s early signatures because they stacked more easily than rounded lids. (lifeandstyle.expansion.mx) The anniversary campaign also arrives as Louis Vuitton leans harder on archive value across categories. LVMH said the monogram celebration is meant to connect historic savoir-faire with contemporary design, and Modaes reported the broader 2026 program includes collaborations and capsule drops built around that same symbol. (lvmh.com) (modaes.com) So the news here is less about a new catwalk reveal than about a house turning one of fashion’s most recognizable patterns into the story itself. At 130, the Louis Vuitton monogram is being treated as both archive material and current inventory. (lifeandstyle.expansion.mx) (wwd.com)