Pilates Addiction confirms Hoboken studio opening in fall 2026

Pilates Addiction said it plans to open a Hoboken studio in fall 2026, adding the city to the brand’s New Jersey expansion plans. Hoboken Girl reported the opening on May 15 and identified the site as 921 Madison Street. Pilates Addiction has also launched a Hoboken presale page that lists the same address and invites prospective members to join a VIP list for founding-member offers, early booking access and launch events. The company’s website describes Pilates Addiction as a reformer-based Pilates concept owned by Sequel Brands. ### Where exactly is the Hoboken studio planned? The Hoboken site is listed at 921 Madison Street, Hoboken, New Jersey 07030, on Pilates Addiction’s presale page. Hoboken Girl reported the same address in its May 15 story announcing the studio. The presale page also includes a Hoboken-specific email contact and says the location is “coming soon.” ### When does Pilates Addiction say it will open? (hobokengirl.com) Fall 2026 is the only public opening window attached to the Hoboken studio in the sources reviewed. Hoboken Girl said the company had confirmed a fall 2026 launch, and Pilates Addiction’s own Hoboken page says the doors are not open yet and markets the location as upcoming. Neither source listed a more specific month or launch date. (pilatesaddiction.com) ### What is Pilates Addiction offering before the studio opens? Pilates Addiction is using a VIP-list presale ahead of the opening. The Hoboken page says people who sign up will get access to founding-member rates, early booking for classes before the public, and invitations to soft-launch and grand-opening events. The same page says membership on the list is free. ### What kind of studio is Pilates Addiction building? (hobokengirl.com) Pilates Addiction describes itself as a “modern” reformer Pilates brand with four signature class formats: Ignite, Core+, Max and Mobility Rx. The Hoboken presale page says the studio will offer “brand new, modern, high-energy” classes, while Sequel Brands describes the concept as a “high-performance twist on traditional Pilates.” Sequel Brands also says the classes are taught on patented reformers used only at Pilates Addiction studios. (pilatesaddiction.com) ### How does the Hoboken opening fit into the company’s footprint? Pilates Addiction’s main website says the brand operates as part of Sequel Brands and promotes a location-search function, while the Hoboken Girl report described the company as having multiple New Jersey locations. The publicly available location and brand pages reviewed for this story confirm the company is marketing a broader studio network, though the pages viewed did not provide a complete, easily readable list of all New Jersey addresses in text form. (pilatesaddiction.com) ### What is known about the business behind the brand? Sequel Brands says Pilates Addiction is one of its fitness concepts and markets the studio model to franchise operators. The Sequel Brands page lists minimum ownership requirements of $100,000 in liquid capital, $500,000 net worth and a credit score above 680. Those franchise figures do not identify the Hoboken operator, but they show the company is expanding through a franchise-backed structure. (hobokengirl.com) Fall 2026 remains the target opening window for 921 Madison Street, based on the company’s presale page and Hoboken Girl’s May 15 report. Until a firm date is posted, the next public milestone appears to be the VIP presale, which Pilates Addiction says will unlock founding-member pricing, early class access, and invitations to soft-launch and grand-opening events in Hoboken. (pilatesaddiction.com) (sequelbrands.com)