AI Now 'Must-Have' for Media Businesses
Veritone says AI has become a "must-have" for media businesses, focused on process integration for efficiency and reduced headcount.
Veritone is showcasing its AI-driven tools at the 2026 NAB Show, highlighting AI's move from novelty to necessity for media businesses. These tools focus on automating complex tasks and managing AI's role within companies. AI is enabling media companies to monetize vast libraries of video and audio content that were previously difficult to search and utilize. By making archives instantly searchable, companies can reuse valuable moments and create entirely new content. Veritone's aiWARE platform is key to this transformation, turning unstructured data into actionable insights. The platform orchestrates machine learning models, transforming data sources into intelligence that gives clients a competitive edge. Veritone Data Marketplace (VDM) is designed to accelerate the industry's shift from scraped data to ethically sourced, multi-modal datasets, helping advance AI innovation while enabling rightsholders to be compensated for their contributions. VDM connects data suppliers directly with accredited AI developers, enabling the AI and data economies to scale with integrity. AI is also impacting post-production workflows, making teams faster and more creative. AI-assisted tools are now part of modern NLEs, speeding up dialogue transcription, scene search, and audio cleanup.
